Joumana Lovstad

Chief Marketing Officer | Oslo, Norway

Professional Overview

Joumana Lovstad is a seasoned marketing executive with a proven track record of driving strategic growth and innovation for leading brands. As the Chief Marketing Officer at Helly Hansen, she is responsible for spearheading the company's global marketing initiatives, fostering brand engagement, and aligning cross-functional teams to deliver impactful business results.

Experience Summary

Current Role

Joumana Lovstad has served as the Chief Marketing Officer at Helly Hansen since September 2023. In this role, she oversees the development and execution of the company's comprehensive marketing strategy, including brand positioning, digital marketing, content creation, and customer experience optimization. Under her leadership, Helly Hansen has experienced a significant increase in brand awareness and a 17% uplift in e-commerce sales.

Career Progression

Prior to joining Helly Hansen, Joumana held various marketing leadership positions, contributing to the growth and success of prominent organizations within the outdoor and apparel industries. She previously served as the Global Marketing Director at Fjällräven, where she led the brand's international expansion, driving a 25% increase in market share across key European markets. Earlier in her career, Joumana was the Head of Digital Marketing at Patagonia, where she was instrumental in the company's digital transformation and online revenue growth.

Academic Background

Joumana holds a Master of Business Administration (MBA) from the prestigious BI Norwegian Business School, where she specialized in Marketing and International Business. She is known for her innovative thinking, strategic vision, and data-driven approach to marketing.

Areas of Expertise

• Omnichannel marketing strategy and execution

• Brand positioning and identity development

• Digital marketing and e-commerce optimization

• Customer engagement and loyalty program management

• Data-driven decision making and performance measurement

• Collaborative leadership and cross-functional team management

Professional Impact

Joumana's expertise and strategic leadership have been recognized by industry peers and publications. She has been featured in leading industry publications, such as Outdoor Retailer Magazine and Forbes, for her innovative marketing campaigns and her contributions to the growth and sustainability of the outdoor and apparel sectors.

Conclusion

With her extensive experience, exceptional leadership skills, and a deep understanding of the evolving marketing landscape, Joumana Lovstad is poised to drive Helly Hansen's continued success and solidify the brand's position as a global leader in the outdoor and sportswear industry.