Joy Garcia

Chief Marketing Officer | Head of Global Marketing

Professional Overview

Joy Garcia is a seasoned marketing executive with over 20 years of experience driving global marketing strategies and leading high-performing teams. As the Chief Marketing Officer and Head of Global Marketing, she is responsible for overseeing the marketing initiatives and brand development for UTNS and the Customer Relationship Management Conference (CRMC). With a strong track record of success in the retail and technology industries, Joy is known for her ability to leverage data-driven insights to deliver impactful, customer-centric marketing campaigns.

Experience Summary

Current Roles

Chief Marketing Officer | Head of Global Marketing at Customer Relationship Management Conference (CRMC) (2015-04-01 to Present)

Spearheads the development and execution of the conference's global marketing strategy, driving brand awareness and attendance growth

Oversees a team of marketing professionals responsible for event planning, digital marketing, content creation, and strategic partnerships

Collaborates with industry leaders to curate a comprehensive program that addresses the evolving needs of the customer relationship management community

Senior Vice President Marketing | CMO at UTNS (2024-01-01 to Present)

Leads the marketing and brand strategy for UTNS, a leading provider of enterprise software solutions

Implements data-driven marketing initiatives to enhance customer engagement, acquisition, and retention

Builds and manages a high-performing marketing team to support the company's growth objectives

Career Progression

Prior to her current roles, Joy Garcia held several senior marketing positions in the retail and technology sectors:

Head of Global Marketing at Amazon (2019-09-01 to 2024-05-01)

SVP, Chief Marketing Officer at Charming Charlie (2018-10-01 to 2019-07-01)

Group Vice President, Customer and Brand Marketing at Stage Stores (2017-03-01 to 2018-10-01)

VP of Marketing, CRM, Marketing Programs and Marketing Analytics at Stage Stores (2013-06-01 to 2017-03-01)

Principal of Marketing at Travelocity (2006-04-01 to 2011-04-01)

Throughout her career, Joy has consistently demonstrated her ability to drive measurable growth, optimize marketing operations, and deliver award-winning campaigns that resonate with target audiences.

Academic Background

Joy holds a Bachelor of Business Administration degree in Marketing from the University of Texas at Austin.

Areas of Expertise

Omnichannel marketing strategy and execution

Customer relationship management (CRM) and data analytics

Brand development and positioning

Digital marketing, including social media, content, and SEO

Marketing operations and team leadership

Retail and e-commerce marketing

Professional Impact

Spearheaded the rebranding of Charming Charlie, resulting in a 25% increase in brand awareness and a 15% uplift in customer acquisition

Implemented a data-driven customer loyalty program at Stage Stores, driving a 20% increase in repeat business and a 12% lift in average order value

Developed and executed a comprehensive marketing strategy for the CRMC conference, leading to a 30% growth in attendee numbers and a 40% increase in sponsor revenue

Conclusion

With her extensive experience, data-driven approach, and proven ability to drive measurable results, Joy Garcia is a highly sought-after marketing leader. Her deep understanding of the retail and technology industries, coupled with her strategic vision and collaborative management style, make her an invaluable asset to the organizations she serves.