Professional Summary
Professional Overview
Joyce Yeung is an accomplished marketing executive with extensive experience in the manufacturing and technology sectors. As the Vice President of Marketing at Pico MES, she is responsible for developing and executing comprehensive marketing strategies to drive brand awareness, lead generation, and revenue growth for the company's cutting-edge manufacturing execution system solutions.
Experience Summary
Current Role
As the VP of Marketing at Pico MES, Joyce is leading the company's marketing initiatives, including digital marketing, content creation, event management, and strategic partnerships. She is instrumental in positioning Pico MES as a leading provider of innovative manufacturing software solutions and is driving the company's growth through effective marketing campaigns and targeted outreach.
Career Progression
Prior to her current role, Joyce held senior marketing positions at leading manufacturing and technology companies. As the Head of Marketing at Seurat Technologies, she was responsible for developing and executing the company's go-to-market strategy, resulting in a significant increase in brand visibility and customer acquisition. Before that, she served as the Director of Marketing at Velo3D and GE Additive, where she played a key role in driving the adoption of advanced manufacturing technologies and solutions.
Academic Background
Joyce holds a Bachelor of Science degree in Business Administration from the University of California, Los Angeles (UCLA), with a focus on Marketing and Entrepreneurship.
Areas of Expertise
- Integrated marketing strategy development and execution
- Digital marketing and lead generation
- Brand positioning and messaging
- Event management and industry thought leadership
- Cross-functional collaboration and team leadership
- Expertise in manufacturing and technology industries
Professional Impact
Throughout her career, Joyce has demonstrated a track record of driving measurable results for the organizations she has served. She has successfully launched numerous marketing campaigns that have increased brand awareness, generated qualified leads, and contributed to significant revenue growth. Additionally, Joyce has been recognized for her industry contributions, serving as a reviewer for the SME Education Foundation Scholarship program.
Conclusion
With her exceptional marketing expertise, industry knowledge, and proven leadership abilities, Joyce Yeung is poised to continue making a significant impact as the VP of Marketing at Pico MES. Her commitment to driving innovation and delivering exceptional results makes her a valuable asset to the company and the manufacturing and technology industries as a whole.
