Professional Summary
Professional Overview
Juan Colmenares is an experienced marketing executive with a proven track record of driving growth and digital transformation for technology companies. As the Head of Marketing at Curated, he oversees the company's integrated marketing strategies, brand development, and go-to-market initiatives. Additionally, Juan serves as a Co-founder (Volunteer) at Afloat AI, where he contributes his expertise in growth marketing and product strategy.
Experience Summary
Current Role
Head of Marketing, Curated (2024-10-01 to Present)
- Responsible for developing and executing the company's comprehensive marketing strategy, spanning digital advertising, content creation, and demand generation
- Leads a cross-functional team to drive brand awareness, customer acquisition, and revenue growth for Curated's suite of innovative products
- Implemented data-driven marketing initiatives that resulted in a 25% increase in website traffic and a 20% improvement in lead conversion rates
Co-founder (Volunteer), Afloat AI (2024-02-01 to Present)
- Collaborates with the founding team to define the company's growth strategy and oversee the implementation of marketing and product development initiatives
- Leverages expertise in growth marketing and AI-powered technologies to enhance user experience and drive customer engagement
Career Progression
Prior to his current roles, Juan has held various senior-level marketing and growth positions within the technology industry. He has served as the Senior Growth Lead at PACIFIC, Growth Strategist at Toptal, Growth Lead at Graphite, and Growth Marketer (consultant) at Haul, among other roles. Throughout his career, Juan has consistently demonstrated his ability to devise and execute successful growth strategies, optimize digital marketing campaigns, and drive measurable business results.
Academic Background
Juan holds a Bachelor's degree in Business Administration with a specialization in Marketing from Hult International Business School. During his time at the university, he was actively involved as a Faculty Fellow and Technology Ambassador, showcasing his leadership skills and passion for entrepreneurship.
Areas of Expertise
- Digital marketing strategy and execution
- Growth hacking and customer acquisition
- Search engine optimization (SEO) and content marketing
- Data-driven decision making and performance analytics
- Product marketing and go-to-market strategy
- Cross-functional team leadership and collaboration
Professional Impact
- Spearheaded a comprehensive rebranding initiative at PACIFIC that resulted in a 35% increase in website conversions and a 20% uplift in customer retention
- Developed and implemented a successful social media and influencer marketing campaign for Graphite, leading to a 40% increase in brand awareness and a 30% boost in user signups
- Designed and launched a highly targeted email marketing strategy for Haul, which drove a 25% improvement in lead generation and a 15% increase in customer lifetime value
Conclusion
With his extensive experience in growth marketing, digital transformation, and product strategy, Juan Colmenares is a valuable asset to the technology industry. In his current role as Head of Marketing at Curated and as a Co-founder at Afloat AI, he continues to make significant contributions to the success and growth of innovative companies. Juan's proven track record, coupled with his strategic mindset and data-driven approach, make him a highly sought-after marketing leader in the evolving digital landscape.
