Judy Lee

Sr. Director, Global Brand Experiences

Professional Overview
Judy Lee is an accomplished marketing and brand strategy executive with over 20 years of experience driving innovative global brand experiences and campaigns. As the Sr. Director of Global Brand Experiences at Pinterest, she oversees the development and execution of impactful, cross-functional brand initiatives that elevate the company's presence and engage audiences worldwide.

Experience Summary

Current Role
In her current role, Judy leads a team of talented brand specialists to conceptualize and implement immersive, omnichannel brand experiences that strengthen Pinterest's emotional connection with its users and business partners. She collaborates closely with cross-functional stakeholders to ensure brand messaging and positioning are effectively conveyed through events, activations, and digital/social media campaigns. Under Judy's leadership, the global brand experiences team has achieved significant growth in brand awareness and customer engagement.

Career Progression
Prior to her current position, Judy held several progressive leadership roles within the technology and media industries. As the Group Creative Director & Global Head of Brand Experiences at Pinterest, she spearheaded the company's first-ever global brand campaign, which drove a 25% increase in brand favorability. Earlier in her career, Judy served as the Head of Global Campaigns and Head of Industry Marketing at Facebook, where she led award-winning B2B and B2C marketing initiatives. She also held senior marketing and events roles at Pandora, AOL, and Gap, Inc., steadily expanding her expertise in brand strategy, campaign development, and customer engagement.

Academic Background
Judy holds a Bachelor of Arts degree in Communications from the University of California, Los Angeles (UCLA), where she graduated with honors.

Areas of Expertise

• Global brand strategy and campaign development

• Innovative experiential marketing and event management

• Omnichannel content creation and digital marketing

• Cross-functional collaboration and stakeholder management

• Data-driven marketing optimization and performance measurement

Professional Impact
Throughout her career, Judy has consistently demonstrated her ability to drive measurable impact through her work. At Pinterest, she has been instrumental in the development and execution of the company's first-ever global brand campaign, which resulted in a 25% increase in brand favorability. Judy's leadership and expertise have also been recognized by her industry peers, as evidenced by her appointment to the Adweek Diversity Equity and Inclusion Council.

Conclusion
With her comprehensive experience in marketing, brand strategy, and global program management, Judy Lee is a highly skilled and versatile marketing executive. In her current role at Pinterest, she continues to elevate the company's brand presence and engagement through innovative, data-driven global brand experiences that resonate with audiences worldwide.