Judy Lewis

Co-founder and Partner, Strategic Objectives, Toronto, Ontario, Canada

Professional Overview
Judy Lewis is a seasoned communications professional with over 40 years of experience in the media and public relations industries. As the Co-founder and Partner of Strategic Objectives, a leading public relations agency in Toronto, she brings a unique blend of strategic leadership, creative storytelling, and industry expertise to help organizations build meaningful connections with their target audiences.

Experience Summary

Current Role
In her role as Co-founder and Partner at Strategic Objectives, Judy provides strategic counsel and oversees the execution of high-impact public relations campaigns for a diverse portfolio of clients. Under her leadership, the agency has earned numerous industry accolades, including being named one of Canada's Best Managed Companies and recipient of the CPRS Award of Excellence.

Career Progression
Judy's professional journey began as a Producer at CBC Radio, where she honed her skills in audio storytelling and content creation. She later transitioned to CTV as a Story Producer, broadening her expertise in television production and media relations. In 1983, Judy co-founded Strategic Objectives, transforming it into a nationally recognized public relations firm that has remained at the forefront of the industry for over three decades.

Academic Background
Judy holds a Bachelor of Arts degree from the University of Toronto, with a focus on Communications and Media Studies. Her academic background has provided a strong foundation for her career in the communications field.

Areas of Expertise
Judy's expertise spans across various areas, including public relations strategy, media relations, crisis management, brand building, and digital communications. She is a skilled communicator and strategic thinker, known for her ability to craft compelling narratives that resonate with target audiences.

Professional Impact
Throughout her career, Judy has been instrumental in shaping the public relations landscape in Canada. She has led numerous award-winning campaigns that have delivered measurable results for her clients, including increased brand awareness, enhanced reputation, and improved stakeholder engagement. Judy's thought leadership and industry contributions have also been recognized through her involvement in professional associations, such as the Canadian Public Relations Society (CPRS), where she has served in various leadership roles.

Conclusion
As a pioneering figure in the Canadian public relations industry, Judy Lewis continues to drive innovation and excellence at Strategic Objectives. With her deep expertise, strategic vision, and unwavering commitment to client success, she is poised to guide the agency and its clients through the evolving communications landscape, delivering impactful, measurable results.