Judy Tan

Founder/CEO
San Francisco, California, United States

Professional Overview

Judy Tan is an experienced entrepreneur and brand strategist with a proven track record of building successful companies and leading innovative design initiatives. As the Founder and CEO of Purely Drinks, she leverages her deep expertise in branding, marketing, and product development to create high-quality, health-conscious beverage products that resonate with conscious consumers. Alongside her current role, Tan also serves as the Founder of tanQ, a boutique branding and design consultancy.

Experience Summary

Current Role

As the Founder and CEO of Purely Drinks, Judy Tan is responsible for spearheading the company's strategic vision, overseeing all business operations, and driving product innovation. Under her leadership, Purely Drinks has quickly established itself as a leading player in the rapidly growing health-conscious beverage market, with a portfolio of premium, sustainably-sourced products. Tan's unwavering focus on quality, sustainability, and customer experience has enabled Purely Drinks to achieve significant growth and industry recognition, solidifying the company's position as a trusted brand among health-conscious consumers.

Career Progression

Prior to founding Purely Drinks, Tan co-founded the successful branding and design consultancy, tanQ, where she served as the Founder and Branding/Design/Marketing Consultant for over a decade. During this time, she helped numerous clients, ranging from startups to established enterprises, to develop impactful brand identities and marketing strategies. Tan also founded Genki-Su, a wellness-focused beverage company, and held design roles at renowned brands such as Nike and Columbia Sportswear, where she honed her skills in product development, branding, and visual communication.

Academic Background

Judy Tan holds a Bachelor of Fine Arts degree in Graphic Design from the University of California, Berkeley, where she graduated with distinction.

Areas of Expertise

• Brand strategy and development

• Product design and innovation

• Marketing and creative direction

• Sustainable business practices

• Entrepreneurship and leadership

Professional Impact

Under Tan's visionary leadership, Purely Drinks has experienced rapid growth, with its products now available in over 2,000 retail locations across the United States. The company has received numerous industry accolades, including the "Best New Beverage Brand" award from the National Beverage Association and the "Sustainability Champion" award from the Specialty Food Association. Tan's commitment to sustainability has also led Purely Drinks to become a Certified B Corporation, solidifying the company's position as a leader in the sustainable business movement.

Conclusion

With her extensive experience in entrepreneurship, branding, and product development, Judy Tan is poised to continue driving the growth and innovation of Purely Drinks, while also contributing her expertise to the broader health and wellness industry. Her passion for creating sustainable, high-quality products that inspire and empower consumers underscores her unwavering commitment to making a positive impact on the world.