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Julia Bouterakos

Julia Bouterakos


Head of Marketing, Toronto, Ontario, Canada



Professional Overview


Julia Bouterakos is an experienced marketing professional with a proven track record of driving growth and engagement for leading brands. As the Head of Marketing at AfterSell by Rokt, she is responsible for developing and executing comprehensive marketing strategies that align with the company's strategic objectives. Julia's industry expertise spans content marketing, digital campaigns, and marketing operations, enabling her to deliver measurable and impactful results.

Experience Summary



Current Role


As the Head of Marketing at AfterSell by Rokt, Julia is responsible for leading the marketing team and overseeing all marketing initiatives. She develops and implements integrated marketing campaigns that drive brand awareness, customer acquisition, and client retention. Under her leadership, the marketing team has generated a 25% increase in website traffic and a 20% growth in the company's social media following.

Career Progression


Prior to joining AfterSell, Julia served as the Director of Marketing and the Director of Content Marketing and Strategy at Retention.com. In these roles, she was instrumental in developing and executing the company's content marketing strategy, which resulted in a 35% increase in lead generation and a 45% improvement in customer engagement. Earlier in her career, Julia held marketing and communications positions at Go RVing Canada and the Canadian Home Builders' Association National, where she gained valuable experience in various aspects of the marketing discipline.

Academic Background


Julia holds a Bachelor of Commerce degree in Marketing from the University of Toronto, where she graduated with distinction.

Areas of Expertise


  • Content marketing and strategy

  • Digital marketing campaigns and optimization

  • Marketing operations and performance tracking

  • Branding and creative direction

  • Team leadership and cross-functional collaboration


Professional Impact


Throughout her career, Julia has demonstrated a strong ability to deliver impactful marketing initiatives that drive measurable results. At AfterSell, she has spearheaded the development of a comprehensive content marketing strategy that has resulted in a 50% increase in lead conversion rates. Additionally, her expertise in digital marketing has enabled the company to achieve a 35% year-over-year growth in its online customer base.

Conclusion


With her extensive experience, strategic mindset, and proven track record of success, Julia Bouterakos is a valuable asset to the marketing industry. In her current role as Head of Marketing at AfterSell by Rokt, she continues to drive innovation and deliver exceptional results that contribute to the company's overall growth and success.