Professional Summary

Professional Overview

Julia Bouterakos is an accomplished marketing leader with extensive experience in driving impactful marketing strategies and initiatives across diverse industries. As the Head of Marketing at AfterSell by Rokt, she is responsible for shaping the company's marketing vision, leading a high-performing team, and delivering measurable results that contribute to the organization's growth and success.

Experience Summary

Current Role

As the Head of Marketing at AfterSell by Rokt, Julia is responsible for overseeing all aspects of the company's marketing efforts, including brand development, content marketing, digital initiatives, and strategic partnerships. She has played a pivotal role in amplifying the AfterSell brand and driving customer acquisition through innovative and data-driven marketing campaigns.

Career Progression

Prior to her current role, Julia served as the Director of Marketing and the Director of Content Marketing and Strategy at Retention.com, where she spearheaded the development and execution of comprehensive marketing programs that contributed to the company's rapid growth. She has also held marketing and communications roles at Go RVing Canada and the Canadian Home Builders' Association National, where she demonstrated her ability to create and implement effective marketing strategies.

Academic Background

Julia holds a Bachelor of Commerce degree from the University of Toronto, where she specialized in Marketing and Communications. Throughout her academic journey, she has consistently demonstrated a strong passion for the marketing field and a commitment to continuous learning and professional development.

Areas of Expertise

Julia's core areas of expertise include brand strategy, content marketing, digital marketing, marketing analytics, and marketing team leadership. She has a proven track record of driving measurable results through her strategic thinking, data-driven decision-making, and ability to inspire and empower cross-functional teams.

Professional Impact

In her previous roles, Julia has successfully led the launch of several impactful marketing campaigns that have resulted in significant increases in brand awareness, customer engagement, and revenue growth. She is known for her ability to identify and capitalize on emerging marketing trends, as well as her collaborative approach to working with stakeholders across the organization.

Conclusion

With a diverse background and a deep understanding of the marketing landscape, Julia Bouterakos is poised to continue her success as the Head of Marketing at AfterSell by Rokt. Her strategic vision, leadership abilities, and proven track record of delivering measurable results make her a valuable asset to the organization as it continues to grow and innovate.