Julia Seltzer

SVP of Marketing

Professional Overview

Julia Seltzer is an accomplished marketing executive with over 20 years of experience in the retail and consumer goods industries. As the Senior Vice President of Marketing at EILEEN FISHER, INC., she is responsible for leading the company's global marketing strategy, driving brand visibility, and delivering impactful campaigns that resonate with the target audience.

Experience Summary

Current Role

Julia Seltzer currently serves as the Senior Vice President of Marketing at EILEEN FISHER, INC., a leading sustainable fashion brand. In this role, she is responsible for developing and implementing the company's comprehensive marketing strategy, overseeing brand positioning, digital marketing, and creative content. Under her leadership, EILEEN FISHER has strengthened its brand presence and expanded its customer reach through innovative campaigns that showcase the brand's commitment to sustainability and social responsibility.

Career Progression

Prior to her current role, Julia held various marketing leadership positions at renowned brands, including Noah, Dr. Martens, and Patagonia. As the Chief Marketing Officer at Noah, she successfully revitalized the brand's image and drove significant growth in online sales. At Dr. Martens, she spearheaded the brand's expansion into the Americas, leading the development of impactful marketing strategies that resonated with local audiences. During her tenure at Patagonia, Julia played a pivotal role in shaping the brand's global marketing initiatives, contributing to its reputation as a leader in sustainable apparel.

Academic Background

Julia holds a Bachelor of Arts degree in Marketing from the University of Southern California, where she graduated with honors.

Areas of Expertise

Omnichannel marketing strategy and execution

Brand positioning and identity development

Digital marketing and e-commerce optimization

Consumer insights and customer segmentation

Integrated marketing campaign management

Sustainability and social responsibility initiatives

Professional Impact

Throughout her career, Julia has demonstrated a proven track record of driving impactful marketing campaigns and delivering measurable results. At Patagonia, she spearheaded a global sustainability campaign that increased brand awareness and customer engagement, leading to a significant surge in online sales. At Dr. Martens, she successfully launched the brand's expansion into the Americas, contributing to a 25% increase in market share within the first two years. In her current role at EILEEN FISHER, Julia has been instrumental in amplifying the brand's message of sustainability and ethical fashion, strengthening its position as a leader in the industry.

Conclusion

With her extensive marketing expertise, deep industry knowledge, and proven leadership skills, Julia Seltzer is poised to continue driving the success of EILEEN FISHER, INC. as the Senior Vice President of Marketing. Her strategic vision, creative problem-solving, and commitment to sustainability make her a valuable asset in the constantly evolving retail landscape.