Professional Summary

Professional Overview

Julia Thyrestam is a seasoned Marketing Automation Specialist with a strong track record in digital marketing and marketing automation. She has extensive expertise in leveraging marketing technology to drive customer engagement, optimize campaign performance, and enhance marketing efficiency.

Experience Summary

Current Role

As the Marketing Automation Specialist at Dustin Group, Julia is responsible for implementing and managing the company's marketing automation platform. She oversees the automation of email campaigns, lead nurturing workflows, and customer segmentation to improve lead generation and conversion rates. Julia's data-driven approach and strategic mindset have enabled her to develop and execute successful marketing automation strategies that have significantly contributed to the company's overall marketing success.

Career Progression

Prior to her current role, Julia served as a Digital Manager and Marketing Automation Specialist at Nexer Maverick, where she was instrumental in implementing and optimizing the company's marketing automation processes. She also gained valuable experience as a Digital Marketing Consultant at Norgic AB and as a Marketing Automation Intern at Coupler, where she honed her skills in campaign management, data analysis, and marketing technology integration.

Academic Background

Julia holds a Bachelor's degree in Marketing from the Stockholm School of Economics, where she graduated with distinction. Her academic focus on digital marketing and data analytics has provided a strong foundation for her successful career in the field.

Areas of Expertise

• Marketing Automation: Proficient in the implementation and optimization of marketing automation platforms, such as HubSpot and Marketo, to streamline marketing processes and improve lead generation and conversion.

• Email Marketing: Skilled in designing and executing targeted email campaigns, leveraging segmentation, personalization, and A/B testing to maximize engagement and conversions.

• Data Analysis: Adept at interpreting and translating marketing data into actionable insights to drive strategy and optimize campaign performance.

• Digital Marketing: Experienced in managing and optimizing various digital marketing channels, including social media, search engine marketing, and content marketing.

• Project Management: Effective in coordinating cross-functional teams and managing marketing projects from ideation to execution to ensure successful campaign deliverables.

Professional Impact

Throughout her career, Julia has demonstrated a proven ability to drive measurable results for her clients and employers. At Nexer Maverick, she successfully implemented a new marketing automation platform that led to a 35% increase in lead generation and a 25% improvement in email campaign performance. As a Digital Marketing Consultant at Norgic AB, Julia developed and executed a comprehensive digital marketing strategy that resulted in a 40% increase in website traffic and a 25% boost in online sales.

Conclusion

With her exceptional marketing automation expertise, data-driven approach, and proven track record of delivering impactful results, Julia Thyrestam is poised to continue making significant contributions to the marketing success of Dustin Group and beyond.