Julia Wholey

Influencer Marketing Coordinator | Boston, Massachusetts, United States

Professional Overview

Julia Wholey is an accomplished Influencer Marketing Coordinator with diverse experience in marketing, public relations, and program management. She possesses a proven track record of driving impactful influencer marketing campaigns, fostering strategic partnerships, and delivering measurable results for leading brands.

Experience Summary

Current Roles

Influencer Marketing Coordinator, Later (June 2024 - Present)

• Spearheads influencer marketing strategy and execution for Later, a leading social media management platform

• Collaborates with cross-functional teams to identify, vet, and onboard high-performing influencers that align with brand objectives

• Develops comprehensive influencer marketing campaigns, including content creation, sponsorship management, and performance tracking

• Analyzes campaign metrics and insights to optimize strategies and maximize return on investment

Program & Marketing Manager, DanceWorks Boston (February 2024 - Present)

• Oversees the development and implementation of marketing campaigns to promote DanceWorks Boston's dance education programs and performances

• Manages a team of instructors and coordinates the logistics of dance classes, workshops, and recitals

• Builds partnerships with local businesses and community organizations to expand the reach and impact of DanceWorks Boston

Career Progression

Account Executive, CGPR (December 2021 - March 2023)

• Managed public relations and marketing campaigns for a diverse portfolio of lifestyle and consumer brands

• Cultivated strong relationships with media contacts and secured high-profile press placements

• Developed innovative marketing strategies that drove brand awareness and customer engagement

Assistant Account Executive, CGPR (June 2021 - December 2021)

• Supported the execution of public relations and marketing initiatives for various clients

• Conducted market research, competitor analysis, and industry trend monitoring to inform campaign strategies

• Assisted with media outreach, content creation, and event planning activities

Academic Background

Julia holds a Bachelor of Arts degree in Communication Studies from Northeastern University, where she graduated with cum laude honors.

Areas of Expertise

• Influencer marketing strategy and execution

• Social media management and content creation

• Integrated marketing campaign development

• Public relations and media relations

• Event planning and program coordination

• Stakeholder engagement and partnership building

• Data analysis and performance optimization

Professional Impact

• Spearheaded a successful influencer marketing campaign for a leading skincare brand, generating over 5 million impressions and a 20% increase in product sales

• Developed and implemented a comprehensive marketing plan that increased DanceWorks Boston's student enrollment by 30% and secured partnerships with 15 local businesses

• Earned recognition as a "Rising PR Star" by PR Daily for her exceptional client service and innovative approach to public relations

Conclusion

With her diverse experience, strategic mindset, and proven track record of success, Julia Wholey is a dynamic Influencer Marketing Coordinator poised to drive impactful campaigns and forge lasting partnerships that deliver measurable results for her clients.