Juliana Angulo

Professional Summary

Professional Overview
Juliana Angulo is an experienced e-commerce and digital marketing executive with a proven track record of driving growth and optimizing online performance. As the VP of E-Commerce & Digital at BAJÍO Sunglasses, she leverages her expertise in conversion rate optimization, customer retention, and digital marketing strategy to enhance the company's omnichannel presence and bolster its direct-to-consumer (DTC) initiatives.

Experience Summary

Current Role
As the VP of E-Commerce & Digital at BAJÍO Sunglasses, Juliana is responsible for spearheading the company's e-commerce and digital transformation efforts. She oversees the development and implementation of comprehensive digital marketing strategies, focusing on optimizing the online customer experience, driving increased conversion rates, and fostering stronger customer loyalty. Juliana's strategic leadership and data-driven approach have been instrumental in elevating BAJÍO's brand visibility and digital revenue growth.

Career Progression
Prior to her current role, Juliana held several prominent positions within the e-commerce and digital marketing industry. As the DTC – Director of Conversion & Retention for Zesty Paws, Swisse, Biostime, and Solid Gold at H&H Group, she successfully implemented innovative retention strategies and optimized conversion funnels to drive sustainable growth. Earlier in her career, Juliana served as the Director of eCommerce & Digital Marketing at Nearly Natural, where she spearheaded the company's digital transformation and implemented cutting-edge e-commerce solutions. She also held the role of Digital Marketing Strategist at Get Digital Group and E-Commerce Marketing Manager at Perry Ellis International, further expanding her expertise in the field.

Academic Background
Juliana holds a Bachelor's degree in Business Administration from the University of Miami, where she specialized in Marketing and International Business. Her academic achievements and focus on digital marketing and e-commerce have provided a strong foundation for her professional success.

Areas of Expertise

• E-commerce strategy and optimization

• Conversion rate optimization (CRO)

• Digital marketing and campaign management

• Customer retention and loyalty programs

• Omnichannel brand experience

• Data-driven decision making

• Cross-functional team leadership and collaboration

Professional Impact
Throughout her career, Juliana has demonstrated a consistent ability to drive measurable results. At H&H Group, she spearheaded the implementation of personalized retention strategies that led to a 25% increase in customer lifetime value. At Nearly Natural, she oversaw the successful migration to a new e-commerce platform, resulting in a 30% improvement in conversion rates and a 15% increase in online revenue. Juliana's innovative approaches and data-driven insights have positioned her as a respected thought leader in the e-commerce and digital marketing industry.

Conclusion
Juliana Angulo's extensive experience, strategic mindset, and data-driven approach make her a valuable asset to BAJÍO Sunglasses and any organization seeking to optimize its e-commerce and digital marketing performance. Her proven track record of driving growth, enhancing customer engagement, and delivering measurable results positions her as a forward-thinking leader in the industry.