Juliana Sanfelici
Senior Footwear Designer | Santa Monica, California
Professional Overview
Juliana Sanfelici is a seasoned senior footwear designer with over 8 years of experience creating innovative and trend-setting designs for leading fashion brands. Known for her keen eye for detail, exceptional technical skills, and ability to translate market insights into commercially successful products, Juliana currently serves as the Senior Footwear Designer at Olukai, a prominent lifestyle and outdoor footwear company.
Experience Summary
Current Role
As the Senior Footwear Designer at Olukai, Juliana is responsible for driving the brand's design vision and spearheading the development of cutting-edge footwear collections. In this role, she collaborates closely with cross-functional teams to create products that seamlessly blend style, performance, and comfort, cementing Olukai's reputation as a premier player in the outdoor and lifestyle footwear market.
Career Progression
Prior to joining Olukai, Juliana held various footwear design roles, including positions at Joe's Jeans, The Frye Company, and a freelance project with Isabel Marant. She also gained valuable industry experience as a design intern at Derek Lam, where she honed her skills in translating design concepts into tangible products. Juliana's diverse background and progressive career trajectory have equipped her with a well-rounded understanding of the footwear industry, enabling her to drive innovation and consistently deliver exceptional results.
Academic Background
Juliana holds a Bachelor of Fine Arts degree in Fashion Design from the Parsons School of Design, where she specialized in footwear design and development. Her academic achievements, combined with her hands-on industry experience, have positioned her as a respected and sought-after footwear design professional.
Areas of Expertise
- Footwear design and development
- Material and construction innovation
- Trend forecasting and market analysis
- Collaborating with cross-functional teams
- Deadline-driven project management
- Effective leadership and mentorship
Professional Impact
Throughout her career, Juliana has made significant contributions to the brands she has worked with. At Olukai, she has led the design and development of several award-winning product lines that have been widely recognized for their exceptional quality, comfort, and style. Juliana's unwavering commitment to excellence and her ability to translate market insights into commercially successful designs have cemented her reputation as a trailblazer in the footwear industry.
Conclusion
Juliana Sanfelici's impressive portfolio, combined with her strong technical expertise and proven track record of success, make her an invaluable asset to any footwear brand. As she continues to push the boundaries of design and innovation, Juliana is poised to make an even greater impact on the industry in the years to come.
