Professional Overview
Julie Evans currently serves as the Vice President and Chief Marketing Officer (CMO) at Omaha Steaks, a prominent company specializing in food manufacturing with a focus on premium meats. She was promoted to this executive role in June 2020, after joining Omaha Steaks in 1999. Over her more than two decades with the company, she has held significant leadership roles, including Senior Director of Direct to Consumer Marketing prior to becoming CMO.
Julie Evans is recognized as an accomplished strategist with a strong ability to clearly communicate marketing strategies and their underlying context, facilitating effective execution across the organization. Her leadership style is characterized by openness, collaboration, and a commitment to building strong, trustworthy teams.
Role and Responsibilities
As VP & CMO, Julie leads Omaha Steaks’ marketing organization with an emphasis on innovation and agility despite the company’s century-old heritage. Under her leadership, Omaha Steaks has reinforced its branding and accelerated growth through digital marketing and direct-to-consumer initiatives, which were crucial to her prior role.
Her responsibilities include:
- Developing and executing comprehensive marketing strategies.
- Leading brand growth and digital marketing transformation.
- Driving customer engagement and loyalty initiatives.
- Collaborating closely with cross-functional teams to ensure alignment of marketing tactics with business objectives.
Industry Experience and Skills
Julie has over 23 years of professional experience with 15 years specifically at Omaha Steaks, demonstrating deep expertise in food brand marketing and consumer engagement. Prior to Omaha Steaks, her career includes leadership roles spanning insurance and technology sectors, blending sales, marketing, and strategic management.
Her core competencies include:
- Direct Marketing
- Lead Generation
- SEO and Digital Strategy
- Brand Development
- Data-Driven Marketing Analytics
Education and Professional Development
Julie Evans holds an executive education credential from Kellogg Executive Education, complementing her extensive practical marketing and leadership experience with advanced management training.
Leadership and Personal Attributes
Testimonials from colleagues highlight Julie’s:
- Excellence as a strategist and communicator.
- Leadership qualities marked by openness, honesty, and teaching-mindedness.
- Ability to create productive, trust-based team environments.
- Enthusiasm and positive attitude fostering employee success and engagement.
She also actively participates in volunteer mentoring through the TeamMates Mentoring Program since January 2018, reflecting her commitment to community development and leadership beyond corporate responsibilities.
Recent Activities and Public Presence
- Julie has participated in industry events such as eTail Palm Springs and the Women in Retail Pavilion at Shoptalk 2024, where she shared insights on marketing trends and leadership.
- She actively engages with social media platforms, including LinkedIn and TikTok, where she promotes Omaha Steaks’ brand and shares marketing initiatives.
- Public interviews and profiles portray her focus on balancing strategic marketing with a continuous learning mindset.
- Omaha Steaks under her marketing leadership has successfully launched initiatives like USDA-certified steak cuts and creative promotional partnerships, indicating a commitment to innovation and consumer trust.
Company Context
Omaha Steaks is a well-established brand with a 100+ year history, positioning itself as a premium meat provider that merges tradition with innovation. Recent marketing efforts have included agile, startup-like approaches despite the company’s longstanding heritage, reflecting Julie’s strategic direction.
This profile illustrates Julie Evans as a seasoned marketing executive with a robust background in developing high-impact strategies within a heritage food company, combined with a people-centered leadership approach and a commitment to continuous growth and innovation.
