Julie Grayum

Director of Public Relations and Social Media
Houston, Texas, United States

Professional Overview

Julie Grayum is a seasoned public relations and social media professional with over 25 years of experience in the industry. As the Director of Public Relations and Social Media at Lopez Negrete Communications, she is responsible for developing and executing comprehensive communication strategies that drive brand awareness, reputation management, and customer engagement.

Experience Summary

Current Role

As the Director of Public Relations and Social Media at Lopez Negrete Communications, Julie has been instrumental in leading the company's public relations and social media initiatives since 2005. In this role, she oversees a team of PR and social media specialists, developing and implementing strategic communication plans for a diverse portfolio of clients. Julie's expertise in crisis management, media relations, and digital marketing has been crucial in helping her clients navigate complex communication challenges and achieve their business objectives.

Career Progression

Prior to her current role, Julie honed her skills as a Senior Account Manager and Crisis Relations Specialist at de La Garza Public Relations, Inc., where she managed high-profile public relations campaigns and provided crisis management support to clients. Her previous experience also includes roles as a news anchor, reporter, and producer for various television stations, as well as a stint in marketing at Paramount Pictures.

Academic Background

Julie holds a Bachelor's degree in Journalism from the University of California, Los Angeles (UCLA), where she graduated with honors.

Areas of Expertise

• Strategic public relations and communications planning

• Crisis management and reputation preservation

• Media relations and press engagement

• Social media strategy and content development

• Event planning and execution

• Corporate branding and image management

Professional Impact

Throughout her career, Julie has consistently demonstrated her ability to deliver impactful communication solutions that contribute to the success of her clients. Some of her notable achievements include:

• Developing and executing a comprehensive PR campaign that resulted in a 25% increase in brand awareness for a leading healthcare provider in the Houston market.

• Leading the crisis management response for a major retail chain during a high-profile data breach, effectively mitigating reputational damage and restoring consumer confidence.

• Spearheading the social media strategy for a global technology company, which led to a 35% growth in online engagement and a significant increase in customer acquisition.

Conclusion

With her exceptional track record, deep industry expertise, and proven leadership skills, Julie Grayum is a valuable asset to the public relations and social media industry. Her commitment to delivering innovative and results-driven communication strategies has made her a trusted advisor to her clients and a respected leader within the field.