Professional Summary
Professional Overview
Julie Griffiths is an experienced marketing professional with a strong focus on the oral care industry. As the Director of Marketing, Oral Care at Lornamead, she leverages her deep industry expertise and strategic leadership to drive impactful campaigns and grow market share for the company's portfolio of oral care products.
Experience Summary
Current Role
As the Director of Marketing, Oral Care at Lornamead, Julie is responsible for developing and executing comprehensive marketing strategies to support the company's oral care product line. She oversees all aspects of the marketing mix, from market research and brand positioning to advertising, digital marketing, and product launches. Under her leadership, the oral care division has achieved double-digit revenue growth and secured several industry awards for innovative product design and consumer engagement.
Career Progression
Prior to her current role, Julie served as an Analyst, Budgets at Purdue Pharma, where she gained valuable experience in financial planning and analysis within the pharmaceutical industry. Her ability to translate complex data into actionable insights and drive operational efficiency has been instrumental in her career progression.
Academic Background
Julie holds a Bachelor's degree in Business Administration from the University of Buffalo, with a concentration in Marketing. Her academic achievements include graduating summa cum laude and being recognized as a member of the Dean's List throughout her undergraduate studies.
Areas of Expertise
- Oral care product marketing and brand strategy
- Market research and consumer insights
- Integrated marketing campaign development and execution
- Digital marketing and e-commerce optimization
- Cross-functional collaboration and team leadership
Professional Impact
During her tenure at Lornamead, Julie has spearheaded several successful product launches that have expanded the company's market share and solidified its position as a leader in the oral care industry. She has also been instrumental in developing innovative marketing campaigns that have earned industry recognition and driven increased brand awareness and customer loyalty.
Conclusion
With her extensive experience in the oral care industry, strategic marketing expertise, and proven track record of driving business results, Julie Griffiths is a valuable asset to Lornamead. She is poised to continue her trajectory of success and contribute to the company's ongoing growth and market dominance in the oral care sector.
