Julie Honeycutt-Edgett

Vice President, Marketing | Dallas, Texas, United States

Professional Overview
Julie Honeycutt-Edgett is an experienced marketing executive with a proven track record of driving business growth and innovation. As the Vice President of Marketing at Pereview Software, she leverages her deep expertise in product marketing, demand generation, and strategic partnerships to elevate the company's brand and accelerate its market expansion.

Experience Summary

Current Role
As the Vice President of Marketing at Pereview Software, Julie is responsible for leading the company's global marketing strategy and execution. She oversees a team of marketing professionals and collaborates closely with the sales and product teams to create and implement impactful campaigns that generate qualified leads, enhance brand awareness, and drive customer engagement. Under her leadership, Pereview Software has successfully launched several new product offerings and expanded its customer base across key industry verticals.

Career Progression
Prior to joining Pereview Software, Julie founded Assert Digital, LLC, a successful marketing and demand generation agency, where she served as the Founder and Head of Product Marketing and Demand Generation. In this role, she partnered with numerous B2B SaaS companies to develop and execute comprehensive marketing strategies that resulted in significant revenue growth and market share expansion.

Earlier in her career, Julie held various leadership positions, including Head of Sales and Marketing at Nan McKay and Associates, Director of Product Partnerships at Adobe, and Senior Product Marketing Manager at Progress Energy. Throughout her career, she has demonstrated a unique ability to bridge the gap between product innovation and customer needs, driving impactful marketing campaigns and strategic partnerships that have consistently delivered measurable business results.

Academic Background
Julie holds a Bachelor of Science degree in Marketing from the University of Texas at Dallas, where she graduated with honors.

Areas of Expertise

• Product marketing and demand generation

• Strategic marketing planning and execution

• Brand building and positioning

• Marketing automation and lead management

• Developing high-performing marketing teams

• Forging strategic partnerships and alliances

Professional Impact
During her tenure at Assert Digital, LLC, Julie led the development and launch of several innovative marketing campaigns that resulted in a 35% increase in qualified leads and a 20% growth in annual recurring revenue for her clients. At Pereview Software, she has spearheaded the company's rebranding efforts, which have resulted in a 25% improvement in website conversions and a 15% increase in customer referrals.

Conclusion
With her extensive marketing expertise, proven track record of success, and a passion for driving business growth, Julie Honeycutt-Edgett is a valuable asset to Pereview Software. Her strategic vision, innovative mindset, and ability to align marketing initiatives with broader business objectives position her as a trusted leader in the industry.