Julie Knight-Ludvigson

Chief Marketing Officer

Professional Overview

Julie Knight-Ludvigson is a seasoned marketing executive with over 15 years of experience driving growth and innovation in the B2B technology sector. As the Chief Marketing Officer at Culture Amp, she is responsible for developing and executing the company's global marketing strategy, aligning cross-functional teams to deliver exceptional customer experiences, and positioning the brand as a thought leader in the people analytics and employee engagement space.

Experience Summary

Current Role

As the Chief Marketing Officer at Culture Amp, Julie is accountable for all aspects of the company's marketing operations, from demand generation and brand awareness to content strategy and customer advocacy. She has played a key role in accelerating Culture Amp's expansion into new markets, driving a 30% increase in qualified leads, and fostering a data-driven marketing culture that delivers measurable business impact.

Career Progression

Prior to joining Culture Amp, Julie served as the Chief Marketing Officer at Unit4, where she led the transformation of the company's go-to-market approach and oversaw the successful launch of several new product lines. She also held the position of Chief Marketing Officer at Topia, where she spearheaded the brand's global positioning and played a pivotal role in the company's acquisition by Ascentis. Additionally, Julie has served as a Strategic GTM Advisor, Career Coach, and Leadership Mentor, sharing her expertise with B2B tech startups and industry professionals.

Academic Background

Julie holds a Bachelor of Arts degree in Marketing and Communications from the University of Nevada, Las Vegas. She is a continuous learner, regularly attending industry conferences and workshops to stay at the forefront of marketing best practices and emerging trends.

Areas of Expertise

Strategic marketing and brand management

Demand generation and lead nurturing

Content creation and digital marketing

Customer experience optimization

Data-driven decision making and analytics

Cross-functional team leadership and collaboration

Professional Impact

Throughout her career, Julie has demonstrated a track record of driving measurable business impact through innovative marketing strategies and data-driven decision making. She is a thought leader in the B2B tech space, regularly contributing to industry publications and sharing her insights on marketing, leadership, and organizational transformation.

Conclusion

With her deep expertise in the B2B technology industry, proven ability to lead high-performing teams, and a passion for driving growth and innovation, Julie Knight-Ludvigson is a valuable asset to the organizations she serves. As the Chief Marketing Officer at Culture Amp, she is poised to continue making a significant impact on the company's success and positioning within the people analytics and employee engagement market.