Julie Lewis

Vice President - Marketing Product Manager
Charlotte, North Carolina, United States

Professional Overview

Julie Lewis is an experienced marketing professional with a strong track record of driving strategic initiatives and delivering impactful results. As the Vice President - Marketing Product Manager at Bank of America, she currently oversees the company's field and advisor marketing efforts, leveraging her expertise in campaign development, product management, and brand strategy.

Experience Summary

Current Role

As the Vice President - Marketing Product Manager at Bank of America, Julie is responsible for leading the development and execution of marketing strategies for the company's financial products and services. She manages a team of marketing professionals to create targeted campaigns that enhance brand awareness, drive client engagement, and support the broader sales and distribution efforts. Under her leadership, the field and advisor marketing initiatives have achieved significant growth and contributed to the bank's overall business objectives.

Career Progression

Prior to her current role, Julie held various marketing and leadership positions at HomeBanc Mortgage Corporation, where she served as the VP - Regional Recruiting & Employment Brand Manager and the AVP - Regional Marketing Director. In these roles, she spearheaded regional marketing initiatives, built successful employer branding strategies, and drove measurable improvements in lead generation and customer acquisition. Earlier in her career, Julie gained valuable experience in the entertainment and hospitality industries, working as a Senior Marketing Manager at Full House Productions and a Marketing and Promotions Manager at Silver Dollar Golf Club.

Academic Background

Julie holds a Bachelor of Science degree in Marketing from the University of North Carolina, where she graduated with honors.

Areas of Expertise

• Integrated marketing campaign development

• Product management and go-to-market strategies

• Brand positioning and strategic communications

• Digital marketing and lead generation

• Team leadership and cross-functional collaboration

Professional Impact

Throughout her career, Julie has consistently demonstrated her ability to drive measurable results. At Bank of America, she has overseen the implementation of innovative marketing initiatives that have resulted in increased customer engagement, improved product adoption, and enhanced brand recognition within the financial services industry. Her strategic thinking, data-driven decision-making, and collaborative leadership style have made her a valuable asset to the organization.

Conclusion

With her extensive experience in marketing, product management, and customer engagement, Julie Lewis is well-positioned to continue her professional growth and make a significant impact in the financial services industry. Her proven track record of success, combined with her strategic vision and strong leadership capabilities, make her a valuable asset to any organization.