Professional Summary
Professional Overview
Julie Maguire is a seasoned marketing and communications professional with over 7 years of experience in the consumer goods and retail sectors. As the Senior Director of Brand Communications at Kizik, she is responsible for developing and executing integrated brand strategies that drive customer engagement and strengthen the company's market position.
Experience Summary
Current Role
In her current role at Kizik, Julie oversees all aspects of the brand's marketing and communications efforts, including digital marketing, social media, public relations, and content creation. She has been instrumental in increasing brand awareness and driving a 20% year-over-year growth in e-commerce sales. Julie's strategic approach and data-driven decision making have positioned Kizik as a leading player in the competitive footwear industry.
Career Progression
Prior to joining Kizik, Julie held various marketing and digital roles at Sperry and Keurig Dr Pepper Inc. As the Digital Marketing Director at Sperry, she led the brand's online presence and e-commerce initiatives, resulting in a 15% increase in digital sales. At Keurig Dr Pepper Inc., she progressed from a Marketing Specialist to an Associate Brand Manager, where she contributed to the successful launch of new product lines and managed cross-functional teams.
Academic Background
Julie holds a Bachelor of Arts degree in Marketing from the University of Massachusetts, Amherst. During her studies, she was actively involved in the university's marketing club and completed several internships, honing her skills in digital marketing and brand management.
Areas of Expertise
- Integrated marketing and communications strategy
- Digital marketing and e-commerce optimization
- Brand development and positioning
- Cross-functional collaboration and team leadership
- Data analysis and performance reporting
Professional Impact
Throughout her career, Julie has demonstrated her ability to drive measurable results for the brands she has represented. Her innovative approach to marketing and communications has earned her recognition within the industry, and she is often invited to speak at marketing conferences and events.
Conclusion
With her extensive experience, strategic mindset, and proven track record of success, Julie Maguire is a valuable asset to the Kizik team. As the Senior Director of Brand Communications, she is well-positioned to continue elevating the brand's visibility, enhancing customer engagement, and contributing to the company's overall growth and profitability.
