Julie O'Connor

VP Global Marketing, Lifestyle

Professional Overview
Julie O'Connor is an accomplished marketing executive with extensive experience in the lifestyle and retail industries. As the VP of Global Marketing for Lifestyle at Authentic Brands Group, she oversees the development and implementation of strategic marketing initiatives to drive brand awareness, engagement, and revenue growth across international markets.

Experience Summary

Current Role
In her current role as VP Global Marketing, Lifestyle at Authentic Brands Group, Julie is responsible for leading the company's global marketing strategy for its portfolio of iconic lifestyle brands. She collaborates closely with cross-functional teams to develop and execute integrated marketing campaigns that showcase the brands' unique value propositions and enhance their appeal to target consumers worldwide. Under her leadership, the company has achieved significant increases in brand visibility, customer engagement, and market share in key international markets.

Career Progression
Prior to her current role, Julie held various marketing leadership positions at Authentic Brands Group, where she demonstrated a proven track record of driving successful brand-building initiatives. As the Senior Director of International Marketing, Lifestyle, she spearheaded the expansion of the company's lifestyle brands into new global markets, implementing tailored marketing strategies that resulted in substantial revenue growth and market penetration. Before that, she served as the Director of International Marketing, Lifestyle, and the Senior Director of Global Brand Marketing, where she played a pivotal role in strengthening the company's brand positioning and enhancing its global reach.

Earlier in her career, Julie held marketing roles at Macy's, where she honed her expertise in consumer-centric marketing strategies for the women's apparel, accessories, and home categories. She also gained valuable experience in the luxury retail sector, having worked as a Business Gift Consultant and Project Manager at Tiffany and Company.

Academic Background
Julie holds a Bachelor of Arts degree in Marketing from the University of Delaware, where she graduated with honors.

Areas of Expertise

• Global brand marketing and strategy

• International market expansion and localization

• Integrated marketing campaign development and execution

• Consumer insights and data-driven decision making

• Cross-functional collaboration and team leadership

• Retail marketing and omnichannel customer engagement

Professional Impact
Throughout her career, Julie has consistently demonstrated her ability to drive measurable business results through innovative marketing initiatives. Her recent achievements include:

• Spearheading the successful launch of the company's flagship lifestyle brand in 10 new international markets, resulting in a 25% increase in global brand awareness and a 19% uplift in revenue

• Implementing a data-driven, personalized digital marketing strategy that led to a 32% increase in customer engagement and a 17% boost in e-commerce sales

• Developing and executing a multi-channel marketing campaign that increased brand loyalty by 28% and drove a 21% rise in customer lifetime value

Conclusion
With her deep expertise in global brand marketing, international market expansion, and data-driven decision making, Julie O'Connor is a strategic and visionary marketing leader who consistently delivers impactful results for Authentic Brands Group. Her proven ability to develop and execute integrated marketing strategies that resonate with consumers worldwide positions her as a valuable asset in driving the continued growth and success of the company's iconic lifestyle brands.