Julie Rodriguez
VP of Marketing & Business Development Consultant
Miami, Florida, United States
Professional Overview
Julie Rodriguez is an accomplished marketing and business development executive with extensive experience driving strategic growth and revenue generation initiatives. As the VP of Marketing & Business Development Consultant at NXT GEN Technologies and the Principal at Objective Marketing Group, she leverages her expertise in digital marketing, account management, and client relations to deliver impactful results for her clients across the technology and professional services industries.
Experience Summary
Current Role
As the VP of Marketing & Business Development Consultant at NXT GEN Technologies, Julie is responsible for leading the company's overall marketing strategy and business development efforts. She works closely with the executive team to identify new market opportunities, develop innovative go-to-market campaigns, and foster strong client relationships. Under her guidance, the marketing team has achieved significant improvements in website traffic, lead generation, and brand visibility, contributing to the company's rapid growth.
Concurrently, Julie serves as the Principal at Objective Marketing Group, a boutique consulting firm she founded to provide tailored marketing and business development solutions to a diverse client portfolio. In this role, she draws upon her deep understanding of the competitive landscape and proven ability to drive measurable results to help her clients achieve their strategic objectives.
Career Progression
Prior to her current roles, Julie held several key positions in the marketing and business development field, including Client Marketing Manager at Assurant, Regional Account Manager at DraftFCB, and Director of Client Services at SiboneyUSA. In these roles, she honed her skills in account management, campaign planning, and client relations, consistently delivering high-impact solutions that drove revenue growth and customer satisfaction.
Academic Background
Julie holds a Bachelor of Science in Marketing from the University of Miami, where she graduated magna cum laude and was recognized for her outstanding academic achievements.
Areas of Expertise
- Digital marketing strategy and execution
- Lead generation and demand creation
- Client relationship management and retention
- Cross-functional collaboration and team leadership
- Business development and revenue growth initiatives
- Data-driven decision-making and performance analysis
Professional Impact
Throughout her career, Julie has demonstrated a proven track record of driving measurable results for her clients. In her current roles, she has spearheaded the development of innovative marketing campaigns that have increased website traffic by 35% and generated a 25% lift in qualified leads. Additionally, her strategic account management approach has enabled her to maintain a 92% client retention rate, fostering long-term partnerships and sustainable growth.
Conclusion
With her exceptional marketing expertise, strategic business acumen, and a passion for delivering transformative solutions, Julie Rodriguez is poised to continue making a significant impact in the technology and professional services industries. Her unwavering commitment to her clients' success and her ability to adapt to evolving market dynamics make her a valuable asset to any organization seeking to accelerate its growth and market share.
