Professional Summary

Professional Overview

Julie Royer is an accomplished marketing executive with extensive experience in the beauty and personal care industry. As the Vice President of Marketing for PHYTO and LIERAC at Ales Group, she oversees the strategic direction and implementation of marketing initiatives for these prestigious brands.

Experience Summary

Current Role

In her current role as Vice President of Marketing, Julie is responsible for driving the overall marketing strategy, brand positioning, and product development for PHYTO and LIERAC within the North American market. She leads a talented team of marketing professionals to execute successful campaigns, foster strong customer relationships, and achieve measurable growth and revenue targets.

Career Progression

Prior to her current position, Julie served as the Director of Retail Sales and Marketing for PHYTO, PHYTO professional, and PhytoSpecific at Ales Group, where she was instrumental in expanding the brands' presence and market share within the retail channel. She also held the role of Director of Marketing for these brands, during which she spearheaded innovative marketing initiatives and drove brand awareness.

Earlier in her career, Julie was a Senior Account Manager at The Marketing Store, where she honed her skills in strategic planning, account management, and marketing campaign execution for a diverse range of clients.

Academic Background

Julie holds a Bachelor's degree from a renowned university, where she specialized in Marketing and Communications.

Areas of Expertise

• Brand strategy and positioning

• Omnichannel marketing execution

• Product development and innovation

• Retail sales and channel management

• Team leadership and collaboration

Professional Impact

Under Julie's leadership, PHYTO and LIERAC have experienced significant growth and increased market share within the North American beauty market. She has successfully launched new product lines, implemented targeted marketing campaigns, and fostered strong partnerships with key retail partners, contributing to the brands' overall success and recognition.

Conclusion

With her extensive experience, strategic acumen, and proven track record of driving results, Julie Royer is a valuable asset to the Ales Group team. She is committed to leveraging her expertise to further enhance the positioning and performance of PHYTO and LIERAC, while exploring new opportunities for growth and innovation within the evolving beauty industry.