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Julie Smithson

Julie Smithson


Chief Executive Officer



Professional Overview
Julie Smithson is an accomplished business leader and visionary in the immersive technology industry. As the Chief Executive Officer of METAVRSE, she spearheads the company's strategic vision and oversees its global operations, driving innovation and shaping the future of virtual and augmented reality. With extensive experience as a serial entrepreneur and industry advisor, Smithson is a recognized expert in the evolving metaverse landscape.

Experience Summary

Current Role
As the CEO of METAVRSE, Smithson is responsible for setting the strategic direction of the company, leading cross-functional teams, and ensuring the successful execution of innovative projects. Under her leadership, METAVRSE has emerged as a renowned player in the XR (extended reality) industry, delivering cutting-edge solutions and immersive experiences to a diverse clientele. Smithson's exceptional business acumen, coupled with her deep understanding of emerging technologies, enables her to navigate the dynamic market landscape and position METAVRSE at the forefront of the metaverse revolution.

Career Progression
Prior to her current role, Smithson co-founded METAVRSE, serving as the Chief Operating Officer. She has also held advisory positions with prominent organizations, such as Immersive Tech Africa and XPRIZE, where she leverages her expertise to shape the future of immersive technologies. Additionally, Smithson co-founded XR Women, a community-driven initiative dedicated to empowering and supporting women in the extended reality industry. Her earlier career experience includes roles in the hospitality and entertainment sectors, where she honed her skills in business operations, sales, and client relations.

Academic Background
Smithson holds a degree in Business Administration from a reputable university, where she specialized in entrepreneurship and innovation management. Her academic achievements and strong foundation in business principles have been instrumental in her professional success.

Areas of Expertise
Smithson's expertise spans the intersection of immersive technologies, business strategy, and entrepreneurship. She is adept at leading cross-functional teams, driving innovation, and navigating the complexities of the metaverse ecosystem. Her deep understanding of emerging trends, coupled with her ability to identify and capitalize on market opportunities, has been a key driver of METAVRSE's growth and industry recognition.

Professional Impact
Under Smithson's leadership, METAVRSE has emerged as a preeminent player in the XR industry, delivering groundbreaking projects and solutions that have transformed the way organizations engage with their audiences. She has been instrumental in the development of innovative metaverse initiatives, including the launch of The Polys, the WebXR Awards, which have become a premier event for recognizing excellence in the immersive technology space.

Conclusion
Julie Smithson is a visionary leader who has dedicated her career to shaping the future of the metaverse. With a proven track record of entrepreneurial success, industry expertise, and a commitment to driving innovation, she is well-positioned to guide METAVRSE and the wider XR community into the next era of immersive technology.