Professional Summary
Professional Overview
Julie Wert-Rigby is an experienced marketing professional serving as the Director of Marketing at Simon Property Group. With a strong background in the retail and real estate industries, she leverages her expertise to drive impactful marketing strategies and campaigns.
Experience Summary
Current Role
As the Director of Marketing at Simon Property Group, Julie is responsible for overseeing the development and implementation of comprehensive marketing initiatives across the company's portfolio of shopping centers and mixed-use properties. She leads a talented team in developing and executing innovative digital, print, and experiential marketing programs that enhance brand awareness, drive traffic, and deliver measurable results.
Under Julie's leadership, Simon Property Group has consistently exceeded customer engagement and sales targets, solidifying its position as a premier real estate investment trust (REIT) in the industry.
Career Progression
Prior to joining Simon Property Group, Julie held various marketing roles with increasing responsibilities at leading retail and e-commerce organizations, including serving as the Marketing Manager at Nordstrom and the Digital Marketing Specialist at Amazon. Throughout her career, she has demonstrated a proven track record of driving strategic, data-driven marketing initiatives that have contributed to the growth and success of the businesses she has served.
Academic Background
Julie holds a Bachelor of Science degree in Business Administration with a concentration in Marketing from the University of Texas at Austin, where she graduated cum laude.
Areas of Expertise
- Omnichannel marketing strategy
- Retail and real estate industry expertise
- Digital marketing and social media management
- Brand development and reputation management
- Advertising campaign planning and execution
- Data analysis and performance optimization
- Team leadership and cross-functional collaboration
Professional Impact
Under Julie's leadership, Simon Property Group has consistently outperformed industry benchmarks in key marketing metrics, including a 25% year-over-year increase in website traffic and a 20% growth in social media engagement. Her innovative approaches to customer experience and targeted marketing campaigns have been recognized by industry peers, earning her a nomination for the prestigious "Marketer of the Year" award from the International Council of Shopping Centers (ICSC).
Conclusion
With a proven track record of success and a passion for driving impactful marketing initiatives, Julie Wert-Rigby is a valuable asset to Simon Property Group. Her strategic vision, analytical mindset, and collaborative leadership style have positioned her as a respected marketing leader in the retail and real estate industry.
