Julio Casado

Chief Executive Officer
New York, New York, United States

Professional Overview

Julio Casado is a seasoned business leader with a proven track record of driving growth and operational excellence. As the Chief Executive Officer of ANJA and the Managing Partner at Full Funnel Growth, he leverages his extensive expertise in marketing, strategic planning, and financial management to propel organizations to new heights. Julio also serves as the Treasurer of the Board of Directors for the La Unidad Latina Foundation, where he provides strategic guidance and financial oversight.

Experience Summary

Current Roles

Chief Executive Officer, ANJA (2022-01-01 to Present)

• Responsible for setting the strategic vision and overseeing the day-to-day operations of the company

• Spearheaded the implementation of a comprehensive growth strategy, resulting in a 25% increase in revenue within the first year

• Fostered a collaborative and innovative work culture, driving employee engagement and productivity

Managing Partner, Full Funnel Growth (2021-04-01 to Present)

• Oversees the development and execution of growth strategies for a diverse portfolio of clients

• Leverages data-driven insights to optimize marketing and sales funnels, leading to an average 30% increase in lead conversion rates

• Mentors and guides a team of marketing specialists to deliver exceptional results for clients

Treasurer, Board of Directors, La Unidad Latina Foundation (2014-05-01 to Present)

• Responsible for overseeing the financial management and reporting for the non-profit organization

• Played a key role in securing significant funding from corporate and individual donors, enabling the Foundation to expand its reach and impact

Previous Experience

Growth Marketing Manager, Klyxx Creative (2019-01-01 to 2021-04-01)

• Developed and implemented data-driven digital marketing strategies, resulting in a 40% increase in website traffic and a 25% boost in lead generation

• Collaborated cross-functionally to optimize the customer journey and improve overall marketing effectiveness

Senior Consultant, Bridge Philanthropic Consulting, LLC. (2017-01-01 to 2019-01-01)

• Provided strategic advisory services to non-profit organizations, helping them to enhance their fundraising efforts and strengthen their operational capabilities

• Assisted clients in securing over $5 million in grant funding and donations

Academic Background

Julio holds a Bachelor of Business Administration (BBA) degree from New York University, with a concentration in Marketing and Finance.

Areas of Expertise

• Strategic planning and business development

• Digital marketing and growth hacking

• Financial management and fundraising

• Nonprofit leadership and board governance

• Cross-functional team management and collaboration

Professional Impact

• Spearheaded the successful launch of a new product line at ANJA, resulting in a 20% increase in market share within the first six months

• Developed and implemented a comprehensive digital marketing strategy for a major non-profit client, leading to a 50% increase in online donations

• Served as a keynote speaker at several industry conferences, sharing insights on leveraging data-driven marketing to drive business growth

Conclusion

Julio Casado is a versatile and accomplished business leader who has consistently demonstrated his ability to drive growth, optimize operations, and make a meaningful impact across various industries. With his extensive experience, strategic mindset, and proven track record of success, Julio is poised to continue propelling organizations to new levels of success.