Professional Summary
Professional Overview
Justin Coaldrake is a seasoned retail and e-commerce executive with extensive experience in omnichannel guest experience and media strategy. As the Director of Omnichannel Guest Experience and Media at Casey's, he is responsible for leading the company's efforts to deliver seamless and engaging customer experiences across all touchpoints.
Experience Summary
Current Role
In his current role, Justin is driving the transformation of Casey's guest experience, leveraging data-driven insights to optimize and personalize the customer journey. He oversees the development and implementation of innovative media strategies, ensuring the company's brand and offerings are effectively positioned and promoted across digital and traditional channels.
Career Progression
Prior to joining Casey's, Justin held several leadership positions at Hy-Vee, Inc., where he spearheaded the company's e-commerce and retail media initiatives. As the Vice President of Retail Media Operations, he built a successful media platform that enabled Hy-Vee to leverage its customer data and digital assets to deliver targeted advertising solutions for brand partners. Before that, he served as the Group Vice President of E-Commerce, driving the company's omnichannel transformation and enhancing the overall customer experience.
Earlier in his career, Justin co-founded ClinicNote, a healthcare technology startup, and held various roles in supply chain, industrial engineering, and strategic planning at MidAmerican Energy Company and Hy-Vee.
Academic Background
Justin holds a Bachelor of Science in Industrial Engineering from Iowa State University and a Master of Business Administration from the University of Iowa Tippie College of Business.
Areas of Expertise
- Omnichannel guest experience strategy and implementation
- Retail media and data-driven advertising solutions
- E-commerce and digital transformation
- Supply chain optimization and technology integration
- Entrepreneurship and new venture development
Professional Impact
Throughout his career, Justin has demonstrated his ability to drive measurable business results and industry-leading innovations. At Hy-Vee, he played a pivotal role in the company's e-commerce and retail media initiatives, which contributed to significant revenue growth and enhanced customer engagement. As the Director of Omnichannel Guest Experience and Media at Casey's, he is poised to leverage his expertise to further elevate the brand's customer experience and strengthen its competitive position in the market.
Conclusion
With his depth of experience, proven leadership, and innovative mindset, Justin Coaldrake is well-equipped to continue driving the success of Casey's omnichannel strategy and media initiatives. His versatile background and strategic vision make him a valuable asset in the ever-evolving retail landscape.
