Justin Cracolice
Sales Operations & Development Manager
Columbus, Ohio, United States
Professional Overview
Justin Cracolice is an accomplished Sales Operations and Development Manager with extensive experience driving sales effectiveness, improving operational efficiency, and enabling high-performing teams. With a strong background in the education technology industry, he specializes in leveraging data-driven insights to optimize sales and marketing strategies, enhance customer experience, and drive sustainable business growth.
Experience Summary
Current Role
As the Sales Operations & Development Manager at Study.com, Justin is responsible for overseeing the company's sales operations, leading strategic initiatives to streamline processes, and developing training programs to upskill the sales team. In this role, he has implemented a comprehensive sales enablement platform, resulting in a 15% increase in sales productivity, and launched a successful sales coaching program that has improved the team's quota attainment by 12%.
Career Progression
Prior to his current role, Justin served as a Sales Enablement & Operations Specialist at Pearson, where he played a critical role in developing and executing data-driven sales strategies. During his time at Pearson, he designed and implemented a targeted lead generation campaign that drove a 20% increase in qualified opportunities, and led the integration of a new CRM system that improved sales reporting and forecasting capabilities.
Earlier in his career, Justin held various roles at Pearson, including Field Marketing Coordinator and Client Services Supervisor, where he honed his skills in customer relationship management, event planning, and operational support. He also gained valuable experience as a Senior Banker at U.S. Bank, where he developed a strong understanding of financial services and the importance of delivering exceptional customer service.
Academic Background
Justin holds a Bachelor of Science degree in Business Administration from The Ohio State University, with a concentration in Marketing. Throughout his academic journey, he consistently demonstrated leadership and collaborative abilities, serving as the Vice President of the university's Sales and Marketing Club and earning a spot on the Dean's List.
Areas of Expertise
- Sales operations and process optimization
- Sales enablement and training program development
- Data analysis and performance reporting
- Customer relationship management
- Cross-functional collaboration and stakeholder management
- Strategic planning and execution
Professional Impact
Justin's commitment to driving sales excellence and operational efficiency has earned him recognition within the industry. He has been invited to speak at several regional sales conferences, sharing his insights on leveraging technology to enhance sales productivity and team performance. Additionally, he has contributed to industry publications, providing thought leadership on emerging trends and best practices in sales operations.
Conclusion
With a proven track record of success in the education technology sector, Justin Cracolice is poised to continue making a significant impact as a Sales Operations & Development Manager. His strategic mindset, data-driven approach, and passion for enabling high-performing sales teams make him a valuable asset to any organization looking to achieve sustainable growth and operational excellence.
