Justin Dwork
Senior Director of Marketing Analytics
Professional Overview
Justin Dwork is a seasoned marketing analytics executive with a proven track record of driving data-driven decisions and delivering measurable business impact. As the Senior Director of Marketing Analytics at humann, he leads a team of analysts in leveraging advanced data and modeling capabilities to optimize marketing strategies and enhance customer experiences.
Experience Summary
Current Role
As the Senior Director of Marketing Analytics at humann, Justin is responsible for overseeing the company's marketing analytics function. He leads a team of analysts in developing and implementing robust data models, predictive analytics, and performance measurement frameworks to support strategic decision-making and drive continuous improvement. Under his leadership, the marketing analytics team has delivered significant ROI through optimized marketing campaigns, improved customer segmentation, and enhanced media mix optimization.
Career Progression
Prior to his current role, Justin held various analytics leadership positions, including Marketing Analytics Consultant at Rockerbox, Data Analytics Consultant at Wisp, Director of Analytics at Nutrafol, and Manager of Analytics at Mediahub Global. Throughout his career, he has demonstrated a strong ability to translate complex data insights into actionable business strategies, driving impactful results for his clients and employers.
Academic Background
Justin holds a Bachelor's degree in Economics from Ithaca College, where he specialized in econometric research and analysis. His academic achievements and research experience have provided him with a solid foundation in data-driven problem-solving and decision-making.
Areas of Expertise
- Marketing analytics and performance measurement
- Customer segmentation and predictive modeling
- Media mix optimization and campaign optimization
- Data visualization and advanced reporting
- Cross-functional collaboration and stakeholder management
- Leading and developing high-performing analytics teams
Professional Impact
During his career, Justin has led numerous successful initiatives that have delivered significant business impact. At Nutrafol, he spearheaded the development of a comprehensive marketing analytics framework that drove a 25% increase in marketing ROI. At Mediahub Global, he implemented a data-driven approach to media planning and buying, resulting in a 15% improvement in campaign performance.
Conclusion
With his extensive experience in marketing analytics, Justin is poised to continue driving transformative change at humann. His expertise in leveraging data-driven insights to optimize marketing strategies, improve customer experiences, and deliver measurable business results make him a valuable asset to any organization seeking to enhance its marketing effectiveness and competitive edge.
