Justin Lambeth

Chief Executive Officer, HIPPEAS Snacks

Professional Overview
Justin Lambeth is an accomplished consumer packaged goods (CPG) executive with over 25 years of experience driving growth and innovation across leading food and beverage brands. As the Chief Executive Officer of HIPPEAS Snacks, he is responsible for spearheading the strategic direction and operational excellence of the fast-growing organic snack company.

Experience Summary

Current Role
As the CEO of HIPPEAS Snacks since 2024, Justin is leading the brand's expansion into new markets and product categories. Under his leadership, HIPPEAS has seen significant growth in revenue and market share, cementing its position as a disruptive force in the healthy snack industry.

Career Progression
Prior to joining HIPPEAS, Justin held several high-profile leadership roles in the CPG sector. He served as the Chief Executive Officer and Board Member at Treeline Cheese, where he drove the company's transformation into a leading producer of plant-based cheese alternatives. Before that, he was the Chief Commercial Officer at NatureSweet, overseeing the company's sales, marketing, and innovation strategies. Justin's earlier experience includes serving as the Chief Marketing Officer at Corner Bakery and in various roles at PepsiCo, including Chief Marketing Officer for the Quaker brand and Vice President/General Manager of the company's core brands and potato chips divisions.

Academic Background
Justin holds a Bachelor of Science degree in Business Administration from the University of Illinois Urbana-Champaign.

Areas of Expertise
Justin's areas of expertise include brand management, product innovation, go-to-market strategy, and operational optimization. He has a deep understanding of consumer trends and a proven ability to drive growth and profitability in the CPG industry.

Professional Impact
Throughout his career, Justin has been recognized for his ability to transform brands and drive sustainable growth. At PepsiCo, he spearheaded the successful launch of several new product lines, including innovative snack offerings that catered to evolving consumer preferences. As the CEO of Treeline Cheese, he led the company's transition to plant-based alternatives, positioning it as a market leader in the rapidly growing category.

Conclusion
With his extensive experience, strategic vision, and proven track record of success, Justin Lambeth is poised to lead HIPPEAS Snacks to new heights as the company continues to disrupt the healthy snack market. His dynamic leadership and deep industry expertise make him a valuable asset to the organization and its stakeholders.