Professional Overview
Justin Mendoza is an experienced marketing and product management professional with a strong background in omni-channel integration and strategy. As the Director of Omni Channel Product Marketing at Acxiom, he is responsible for driving the development, positioning, and go-to-market execution of the company's integrated marketing solutions across digital and traditional channels.
Experience Summary
Current Role
In his role as Director of Omni Channel Product Marketing, Justin is responsible for leading a team of product managers and marketing specialists to deliver innovative marketing products and services that enable Acxiom's clients to effectively reach and engage their target audiences. He oversees the full product lifecycle, from ideation and development to launch and ongoing optimization, ensuring alignment with evolving customer needs and industry trends. Under his leadership, Acxiom has expanded its omni-channel offering and achieved significant growth in market share and customer adoption.
Career Progression
Prior to his current position, Justin held several key roles at Acxiom, including Sr. Manager of Marketing Services, Omni Channel Integration, and Team Lead. In these positions, he spearheaded the integration of Acxiom's marketing solutions across digital and traditional channels, driving increased operational efficiency and enhancing the company's ability to deliver seamless, cross-channel campaigns for its clients. Justin's proven track record of driving innovation and delivering measurable business impact has been instrumental in his career progression at Acxiom.
Academic Background
Justin holds a Bachelor's degree in Business Administration from the University of Arkansas, where he graduated cum laude. He has also completed various industry-specific certifications and training programs to stay up-to-date with the latest trends and best practices in marketing technology and omni-channel strategy.
Areas of Expertise
- Omni-channel marketing strategy and execution
- Product management and go-to-market planning
- Marketing technology integration and optimization
- Data-driven decision making and performance analysis
- Cross-functional team leadership and collaboration
Professional Impact
During his tenure at Acxiom, Justin has played a pivotal role in the development and successful implementation of several high-impact initiatives. He spearheaded the integration of the company's email, SMS, and social media marketing solutions, resulting in a 25% increase in campaign engagement and a 15% improvement in customer retention. Additionally, Justin led the launch of Acxiom's innovative cross-channel attribution model, which has helped clients optimize their marketing investments and demonstrate a clear return on their marketing spend.
Conclusion
With his deep expertise in omni-channel marketing, product management, and data-driven decision making, Justin Mendoza is a valuable asset to Acxiom and its clients. Driven by a passion for innovation and a commitment to delivering exceptional results, he continues to play a pivotal role in shaping the company's strategic direction and driving its ongoing success in the evolving marketing landscape.
