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Justin Merced

Justin Merced


Founder and CEO
Richmond Hill, Ontario, Canada

Professional Overview


Justin Merced is an accomplished entrepreneur and digital transformation expert with over a decade of experience driving innovation in the technology industry. As the Founder and CEO of WEBSITETOON, he leads a team of digital advisors in providing comprehensive Zoho consulting and digital strategy services to clients across North America. With a keen focus on empowering businesses through cutting-edge digital tools and solutions, Merced has established himself as a trusted advisor and industry thought leader.

Experience Summary



Current Roles


Founder and CEO, WEBSITETOON digital (2013-01-01 to Present)
  • Oversees the strategic direction and day-to-day operations of WEBSITETOON's digital agency, delivering custom web development, digital marketing, and IT consulting services to a diverse client base.

  • Leverages expertise in Zoho software suite to help companies streamline operations, enhance productivity, and drive sustainable growth.

  • Spearheads the development and implementation of innovative digital solutions, enabling clients to unlock new opportunities and competitive advantages.


CEO, WEBSITETOON academy (2020-02-01 to Present)
  • Leads the expansion of WEBSITETOON's educational arm, providing comprehensive training programs and certifications in Zoho software, digital marketing, and entrepreneurship.

  • Develops and oversees the delivery of cutting-edge curriculum to empower individuals and organizations with the skills and knowledge to thrive in the digital age.

  • Cultivates a dynamic learning environment that fosters collaboration, knowledge sharing, and continuous professional development.


Zoho Consultancy | Digital Advisor, WEBSITETOON consulting - Digital Advisors (2020-01-01 to Present)
  • Serves as a trusted digital advisor, leveraging deep expertise in Zoho software to help clients streamline their operations, enhance productivity, and drive sustainable growth.

  • Collaborates with clients to develop and implement tailored digital strategies, ensuring seamless integration of Zoho solutions that align with their unique business needs.

  • Provides ongoing support and training to ensure clients maximize the value of their Zoho investments and continuously improve their digital capabilities.


Founder, CAPITALTOON (2016-10-01 to Present)
  • Established CAPITALTOON, a financial technology startup focused on developing innovative digital solutions for the investment and wealth management industry.

  • Oversees the company's product development, strategic partnerships, and go-to-market initiatives, positioning CAPITALTOON as a leading FinTech innovator.

  • Drives the integration of cutting-edge technologies, such as artificial intelligence and blockchain, to enhance the efficiency, accessibility, and personalization of financial services.


Career Progression


Prior to founding WEBSITETOON and CAPITALTOON, Merced held various leadership roles in the technology and digital marketing sectors, where he demonstrated a proven track record of driving business growth and delivering transformative digital solutions.

Academic Background


Merced holds a Bachelor of Business Administration from the University of Toronto, where he specialized in Information Systems and Entrepreneurship. He is also a Certified Zoho Consultant and a member of several professional organizations, including the Canadian Information Processing Society (CIPS) and the Ontario Chamber of Commerce.

Areas of Expertise


  • Digital Transformation Strategy

  • Zoho Software Implementation and Optimization

  • Web Development and Digital Marketing

  • Entrepreneurship and Business Consulting

  • Financial Technology (FinTech) Innovation

  • Organizational Change Management

  • Cross-functional Team Leadership


Professional Impact


Under Merced's leadership, WEBSITETOON has become a recognized leader in the Zoho consulting and digital advisory space, serving a growing client portfolio across diverse industries. His innovative approach to digital solutions and his commitment to empowering businesses have earned him a reputation as a trusted partner and industry thought leader.

Merced's entrepreneurial ventures, such as CAPITALTOON, have also positioned him at the forefront of FinTech innovation, as he continues to push the boundaries of what's possible in the wealth management and investment sectors.

Conclusion


With his extensive experience, strategic vision, and unwavering dedication to client success, Justin Merced is poised to drive continued growth and innovation within the technology and digital services industries. As Founder and CEO of WEBSITETOON, he remains committed to helping organizations harness the power of digital transformation and unlock new avenues for sustainable growth and profitability.