Justin Penrod
Vice President of Sales, Lundberg Family Farms
Professional Overview
Justin Penrod is an accomplished sales executive with over 25 years of experience driving revenue growth and operational excellence across the consumer packaged goods (CPG) industry. As the Vice President of Sales at Lundberg Family Farms, he is responsible for leading the company's national sales strategy, overseeing a team of high-performing sales professionals, and expanding the brand's presence in key markets.
Experience Summary
Current Role
As the Vice President of Sales at Lundberg Family Farms, Justin is responsible for developing and executing the company's sales strategy to drive consistent revenue growth and market share expansion. He oversees a team of regional sales managers and national account executives, providing strategic guidance and hands-on leadership to ensure the successful launch and promotion of Lundberg's diverse portfolio of organic and sustainable food products. Under his leadership, the sales team has consistently exceeded annual revenue targets and secured new distribution channels, solidifying Lundberg's position as a trusted brand in the natural foods industry.
Career Progression
Prior to joining Lundberg Family Farms, Justin held senior sales leadership roles at several prominent CPG companies, including Grove Collaborative, Maple Hill, and method products pbc. Throughout his career, he has consistently demonstrated the ability to navigate complex sales environments, develop high-performing teams, and deliver exceptional results. His extensive experience in the natural and organic food sectors has equipped him with a deep understanding of evolving consumer preferences and market trends, which he leverages to drive strategic decision-making and ensure Lundberg's continued growth and profitability.
Academic Background
Justin holds a Bachelor of Science degree in Marketing from the University of Illinois Urbana-Champaign, where he graduated with honors.
Areas of Expertise
- Sales strategy and execution
- Team building and leadership
- Channel management and distribution
- New product launch and commercialization
- Negotiation and client relationship management
- Data-driven decision making and analytics
Professional Impact
During his tenure at Lundberg Family Farms, Justin has spearheaded several key initiatives that have contributed to the company's sustained growth and industry leadership. He led the development and implementation of a comprehensive sales training program that has equipped the sales team with the skills and knowledge to effectively engage with retail partners and end consumers. Additionally, he has played a pivotal role in expanding Lundberg's distribution footprint, securing new listings with major natural and conventional grocery chains, and driving increased brand awareness and customer loyalty.
Conclusion
With his proven track record of sales excellence, strategic vision, and cross-functional leadership, Justin Penrod is well-positioned to continue driving Lundberg Family Farms' growth and solidifying its position as a leading provider of premium organic and sustainable food products. His deep industry expertise, coupled with his commitment to fostering a high-performing, customer-centric sales organization, make him a valuable asset to the Lundberg team and a respected leader in the CPG industry.
