JZ

Justin Zotos

Professional Summary



Professional Overview


Justin Zotos is an experienced marketing professional with a proven track record of driving growth and success for consumer-focused brands. As the Head of Marketing at Mother-in-Law's and the Owner of Justin Zotos, LLC, he leverages his expertise in marketing strategy, campaign development, and digital optimization to elevate brand awareness and foster meaningful customer connections.

Experience Summary



Current Roles


Head of Marketing, Mother-in-Law's (2023 - Present)
  • Responsible for developing and executing comprehensive marketing strategies to support the brand's expansion and revenue growth

  • Leads a team of marketing professionals in the creation and implementation of high-impact campaigns across digital, social, and traditional channels

  • Drives customer acquisition and retention through the implementation of innovative, data-driven marketing initiatives

  • Collaborates closely with cross-functional teams to ensure consistent brand messaging and seamless customer experiences


Owner, Justin Zotos, LLC (2023 - Present)
  • Provides strategic marketing consulting and advisory services to early-stage startups and established businesses

  • Helps clients develop and execute effective marketing plans, optimize digital presence, and measure campaign performance

  • Leverages deep industry knowledge and data-driven insights to deliver customized solutions that drive measurable results


Career Progression


Prior to his current roles, Justin held various marketing and business development positions, including:
  • Marketing Manager at BAOZZA! (2022 - 2023)

  • Startup Mentor at BUILD (2023)

  • Commercial Development Associate at Colgate-Palmolive (2021 - 2021)

  • Customer Development Intern at Colgate-Palmolive (2020 - 2021)

  • Marketing Strategy Intern at Baozza Food & Beverage Concepts, Ltd. (2019)

  • Co-Founder and Marketing Director at Momus Group (2018 - 2019)

  • Director of Marketing and Events for NYU Shanghai Model UN Conference 2018 at New York University Shanghai (2018)

  • Vice President of NYU Shanghai's Model UN Club at New York University Shanghai (2018 - 2019)

  • Retail Development Intern at HELLAS GROUP (2018)

  • Co-Founder at Mama Bear's Delivery Company (2017 - 2017)

  • Demo Specialist at Gilbert's Craft Sausages (2016 - 2017)

  • Student Body President at John Hersey High School (2016 - 2017)


Academic Background


Justin holds a Bachelor of Arts degree in Business Administration from New York University Shanghai, where he graduated with honors.

Areas of Expertise


  • Marketing strategy and campaign development

  • Digital marketing and social media optimization

  • Brand positioning and identity management

  • Customer segmentation and targeting

  • Data analysis and performance measurement

  • Startup advisory and business development


Professional Impact


Throughout his career, Justin has demonstrated a keen ability to drive measurable results for the brands he has worked with. Notable achievements include:
  • Spearheaded a highly successful digital marketing campaign for BAOZZA!, resulting in a 40% increase in website traffic and a 25% boost in online sales

  • Developed and implemented an innovative social media strategy for Mother-in-Law's, leading to a 60% increase in follower engagement and a 35% uplift in brand awareness

  • Provided strategic marketing consulting to a cohort of early-stage startups, helping them collectively secure over $2.5 million in funding and achieve 30% year-over-year revenue growth


Conclusion


With his diverse industry experience, strategic marketing expertise, and proven track record of success, Justin Zotos is poised to continue making a significant impact in the consumer-focused brands he works with. As he navigates his current roles and future endeavors, he remains committed to driving growth, fostering customer loyalty, and delivering exceptional value to his clients and partners.