Professional Summary
Professional Overview
JW Wiseman is an entrepreneurial and versatile business leader with extensive experience in the food, beverage, and marketing industries. As the Founder of Curious Elixirs and Principal at Good Business, he leverages his deep industry knowledge and strategic acumen to drive innovation and growth.
Experience Summary
Current Roles
Founder, Curious Elixirs (2015 - Present)
- Founded and led the development of Curious Elixirs, a premium non-alcoholic spirits brand that provides health-conscious consumers with sophisticated and flavorful alternatives to traditional cocktails.
- Responsible for all aspects of the business, including product development, brand strategy, marketing, and operations.
- Grew Curious Elixirs to become a leading player in the rapidly expanding non-alcoholic beverage market.
Principal, Good Business (2013 - Present)
- Serves as a strategic advisor and consultant to a diverse portfolio of food, beverage, and consumer brands.
- Provides expertise in areas such as business strategy, marketing, and organizational development to help clients achieve their growth and profitability goals.
- Has a proven track record of driving successful outcomes for clients through innovative and data-driven approaches.
Previous Roles
Advisor, Daily Harvest (2016 - 2023)
- Provided strategic guidance and industry expertise to the leadership team of this fast-growing plant-based food delivery service.
- Contributed to the development and refinement of the company's product offerings, marketing strategies, and customer acquisition initiatives.
Partner, The Whiskey Brooklyn (2010 - 2021)
- Played a key role in the launch and growth of this acclaimed craft cocktail bar and restaurant in Brooklyn, New York.
- Oversaw marketing, partnerships, and special events to establish The Whiskey Brooklyn as a premier destination for discerning customers.
Advisor, Marketing Council, Food Bank for New York City (2010 - 2020)
- Served on the marketing council, providing strategic guidance and support to the organization's marketing and communications initiatives.
- Helped increase brand awareness and drive fundraising efforts for the Food Bank, a leading nonprofit organization dedicated to addressing food insecurity in New York City.
Director of Marketing & Partnerships, Thrillist (2006 - 2009)
- Developed and executed innovative marketing campaigns and strategic partnerships to grow Thrillist's brand presence and audience.
- Played a pivotal role in the company's expansion into new markets and the development of its e-commerce capabilities.
Academic Background
JW Wiseman holds a Bachelor of Arts degree from the University of Michigan, where he majored in Communications and Marketing.
Areas of Expertise
- Entrepreneurship and startup management
- Brand strategy and marketing
- Beverage and food industry trends
- Organizational development and strategic consulting
- Networking and partnership building
Professional Impact
- Transformed Curious Elixirs into a leading player in the burgeoning non-alcoholic spirits market
- Provided strategic guidance that contributed to the growth and success of high-profile organizations like Daily Harvest and The Whiskey Brooklyn
- Leveraged his industry expertise to support the marketing and fundraising efforts of the Food Bank for New York City
- Demonstrated a track record of driving innovation and growth through his work at Thrillist
Conclusion
With his entrepreneurial mindset, strategic vision, and deep industry expertise, JW Wiseman is well-positioned to continue making a significant impact in the food, beverage, and marketing sectors. As he further develops Curious Elixirs and expands his consulting work, he remains committed to fostering innovation, driving sustainable growth, and creating value for his clients and the communities he serves.
