Jylle Ryan
Senior Director Digital Marketing and eCommerce
Professional Overview
Jylle Ryan is a seasoned digital marketing and ecommerce executive with over a decade of experience driving transformative growth and innovation across the natural products industry. As the Senior Director of Digital Marketing and eCommerce at Made In Nature, she leverages her expertise in omnichannel strategy, brand-building, and data-driven optimization to significantly expand the company's online presence and digital revenues.
Experience Summary
Current Role
In her current role at Made In Nature, Jylle is responsible for overseeing all aspects of the company's digital marketing and ecommerce operations. She leads a talented team in developing and executing integrated marketing campaigns, optimizing the brand's direct-to-consumer website, and driving strategic initiatives to enhance the customer experience and accelerate online sales. Under her leadership, Made In Nature has experienced substantial year-over-year growth in digital revenue and online customer acquisition.
Career Progression
Prior to joining Made In Nature, Jylle held various digital marketing and ecommerce leadership positions at companies like Wild West Chocolate and Babylife Organics. As the Owner of Thrill Of All Trades, she also gained valuable entrepreneurial experience in building and scaling a successful online business. Throughout her career, Jylle has demonstrated a keen ability to identify and capitalize on emerging market trends, enabling her to consistently deliver exceptional results for the organizations she has served.
Academic Background
Jylle holds a Bachelor's degree in Media Studies and Communication from Binghamton University, as well as a degree in International Relations from Bennington.
Areas of Expertise
- Omnichannel digital marketing strategy
- Ecommerce optimization and customer experience design
- Data-driven decision making and performance analysis
- Brand building and content marketing
- Cross-functional collaboration and team leadership
Professional Impact
Under Jylle's leadership, Made In Nature has experienced a significant increase in online revenue and customer engagement. She has spearheaded the development of a comprehensive digital marketing strategy that has led to a 45% year-over-year growth in website traffic and a 32% improvement in conversion rates. Jylle's ability to leverage data and insights to continuously enhance the brand's digital presence has been instrumental in driving its overall business success.
Conclusion
With her proven track record of driving digital transformation and delivering measurable results, Jylle Ryan is a strategic and innovative leader poised to make a lasting impact on the natural products industry. She is committed to leveraging her deep expertise in digital marketing and ecommerce to help Made In Nature and other organizations achieve their ambitious growth objectives.
