Professional Role and Education
Jyoti Rajguru is the Co-Founder and Director of Operations at Beyond Snack, a Kerala-based startup specializing in premium banana chips and innovative snack products. She completed her Bachelor of Technology (B.Tech) in Mechanical Engineering from COEP Technological University (2003–2007). Prior to founding Beyond Snack in 2020 alongside Manas Madhu and Gautam Raghuraman, she accumulated over a decade of industry experience, notably at Mondelez International, where she developed expertise in operations and supply chain management.
Leadership and Operational Expertise
At Beyond Snack, Jyoti plays a pivotal role driving operations, supply chain, and plant execution. She led the establishment of Beyond Snack’s new 60,000 sq ft manufacturing facility at India Food Park, Tumkur, Karnataka, completed in a record 4.5 months, demonstrating strong project leadership and operational agility. Beyond Snack’s swift scale-up under her leadership reflects robust operational capabilities aligned with rapid business growth ambitions.
Jyoti is widely recognized within the company as the key figure ensuring product quality and operational excellence. She is identified publicly as the driving force behind the distinct product characteristics of Beyond Snack’s banana chips, such as their notably non-greasy texture, underscoring her operational and process innovation focus.
Business Impact and Company Performance
Beyond Snack has positioned itself as a leading brand in the banana chips market, particularly with its signature product line called “Banana Waves”, which represents a modern twist on traditional Kerala banana chips. Jyoti has explicitly emphasized the brand’s transition from traditional snacks to innovative products fueled by the vision for uniqueness and consumer-centric innovation.
Financially, Beyond Snack recorded a revenue of Rs 17.7 crore in 2023 and aggressively targets scaling up to Rs 100 crore in the current financial year (2024-25). The company has secured substantial funding to support this growth trajectory:
- $3.5 million funding round in mid-2023, led by Nabventures, a NABARD-backed agriculture and food-focused early-stage investment fund.
- $8.3 million Series A funding in January 2025, led by 12 Flags Group, a consumer business-focused fund, reinforcing investor confidence in Beyond Snack’s market potential and operational strategy.
These funding rounds have been channeled toward expanding geographical footprint, innovating snack offerings, and increasing production capacity, aligning with operational scale-up led by Jyoti.
Industry Positioning and Strategic Leadership
Jyoti’s operational leadership is fundamental to Beyond Snack’s mission to disrupt India's conventional snacking industry by redefining traditional Kerala banana chips for modern consumers through quality, innovation, and supply chain strength. Her background at Mondelez adds depth in managing complex supply chain networks and aligning large-scale production with emerging consumer trends.
The brand’s rapid product innovation, such as Banana Waves, and swift facility expansion underscore Jyoti’s capability in balancing innovation with operational rigor. Her leadership is referenced as a major confidence booster within the organization, indicating strong internal alignment on execution.
Board and Angel Investing Activities
Outside of Beyond Snack, Jyoti is also an angel investor in at least one startup and holds a board position in another company, signaling engagement in broader entrepreneurial ecosystems and investment activities. This indicates a strategic mindset extending beyond her core operational role.
This profile consolidates Jyoti Rajguru’s professional background, operational leadership experience, and her central role in driving Beyond Snack’s growth, positioning her as a key influencer in the company’s operational and strategic direction.
