Kaajal Shah
Vice President Marketing, Kohinoor Group
Professional Overview
Kaajal Shah is an accomplished marketing executive with over 15 years of experience driving strategic growth and brand transformation across the real estate and construction industries. As the Vice President of Marketing at Kohinoor Group, she is responsible for leading all marketing and communications initiatives to elevate the company's brand presence and drive new business development.
Experience Summary
Current Role
As the Vice President of Marketing at Kohinoor Group in Pune, Maharashtra, Kaajal oversees the full marketing mix including advertising, digital marketing, public relations, and event management. She has spearheaded the development of integrated, data-driven campaigns that have increased brand awareness and customer engagement, ultimately contributing to Kohinoor Group's market share expansion. Under her leadership, the marketing team has won several industry awards in recognition of their creative and impactful work.
Career Progression
Prior to joining Kohinoor Group, Kaajal held progressive marketing leadership roles at prominent real estate firms in India. As the Head of Marketing and Pre-Sales at VTP Group, she led a team of 25 professionals and developed innovative sales enablement strategies that helped the company achieve 20% year-over-year revenue growth. Earlier in her career, Kaajal served as the Head of Marketing & Brand Communications at Gera Developments and the General Manager of Media & Marketing at Kumar Builders KUL, where she drove successful rebranding initiatives and established strong digital marketing capabilities.
Academic Background
Kaajal holds a Master's degree in Marketing Management from the Symbiosis Institute of Business Management, where she graduated with Distinction. She also has a Bachelor's degree in Commerce from Pune University.
Areas of Expertise
- Integrated marketing strategy and campaign development
- Brand positioning and reputation management
- Digital marketing and social media optimization
- Lead generation and sales enablement
- Market research and competitive analysis
- Cross-functional team leadership and talent development
Professional Impact
Under Kaajal's leadership, Kohinoor Group has seen a significant increase in website traffic, lead generation, and customer engagement. She spearheaded the launch of the company's first-ever digital content hub, which has generated over 1 million impressions and contributed to a 25% rise in social media following. Kaajal has also been instrumental in securing high-profile media placements and industry awards that have elevated Kohinoor Group's brand visibility and credibility.
Conclusion
With her extensive experience, strategic vision, and proven track record of driving marketing excellence, Kaajal Shah is a valuable asset to Kohinoor Group. She is committed to leveraging her expertise to further strengthen the company's market position and deliver exceptional results for its stakeholders.
