Kacy Maxwell

Chief Marketing Officer | Podcast Host | Business Owner

Professional Overview

Kacy Maxwell is a seasoned marketing executive with a proven track record of driving strategic growth and innovation for industry-leading organizations. As the Chief Marketing Officer at Provisions Group, she oversees the company's comprehensive marketing efforts, leveraging her expertise in brand development, digital marketing, and customer engagement. Additionally, Kacy hosts a popular podcast for Provisions Group, where she shares insights and best practices with a wide audience.

Experience Summary

Current Roles

Chief Marketing Officer, Provisions Group (2023 - Present)

• Responsible for developing and executing the company's marketing strategy, including brand positioning, digital marketing, and go-to-market initiatives

• Leads a team of marketing professionals to deliver high-impact campaigns that drive customer acquisition, retention, and loyalty

• Serves as a strategic advisor to the executive team, providing data-driven insights to support business objectives

Podcast Host, Provisions Group (2025 - Present)

• Hosts a popular podcast that features candid conversations with industry leaders and subject matter experts

• Explores emerging trends, best practices, and innovative strategies to help listeners navigate the evolving marketing landscape

Owner, Sketchwell (2023 - Present)

• Provides strategic marketing and business consulting services to support the growth and development of small to medium-sized businesses

Career Progression

Sr. Strategic Advisor, Provisions Group (2023)

• Provided executive-level guidance and strategic recommendations to the leadership team during a critical transitional period

Executive Marketing Director, Entreleadership, Ramsey Solutions (2022 - 2023)

• Led the marketing strategy and execution for the Entreleadership division, driving significant revenue growth and brand awareness

Executive Marketing Director, Ramsey Solutions (2018 - 2022)

• Oversaw the company's comprehensive marketing efforts, including digital marketing, content creation, and campaign management

• Spearheaded the development and implementation of innovative marketing initiatives that resulted in a 25% increase in customer acquisition

Sr. Director of Marketing, Ramsey Solutions (2017 - 2018)

• Played a key role in shaping the company's marketing vision and strategy, leading a team of talented professionals

Director of Ecommerce, CSS Industries, Inc. (2012 - 2016)

• Transformed the company's ecommerce presence, driving a 35% increase in online sales

Interactive Marketing Manager, PureRED (2010 - 2012)

• Developed and executed successful digital marketing campaigns that improved customer engagement and brand awareness

Academic Background

Kacy holds a Bachelor of Science degree in Marketing from the University of Tennessee, where she graduated cum laude.

Areas of Expertise

• Strategic marketing and brand management

• Digital marketing and ecommerce optimization

• Content creation and thought leadership

• Customer experience and engagement

• Data-driven decision making and performance analytics

• Team leadership and cross-functional collaboration

Professional Impact

• Recognized as a marketing industry thought leader, featured in prestigious publications and industry events

• Instrumental in driving double-digit growth for organizations across diverse sectors

• Passionate about mentoring and developing high-performing marketing teams

Conclusion

With her extensive experience, strategic vision, and proven track record of success, Kacy Maxwell is poised to continue making a significant impact as a marketing leader. Her ability to leverage data-driven insights, foster innovation, and guide organizations through periods of transformation make her a valuable asset to any team.