KF

Kai Fortney

Kai Fortney


VP of Marketing
Fort Lauderdale, Florida, United States

Professional Overview


Kai Fortney is an accomplished marketing executive with over 15 years of experience driving growth and customer engagement for leading technology and e-commerce companies. As the VP of Marketing at Trusted Health, he oversees all marketing strategy, brand development, and demand generation initiatives, with a focus on expanding the company's market presence and driving sustainable revenue growth.

Experience Summary



Current Role


As the VP of Marketing at Trusted Health since April 2021, Kai is responsible for developing and executing integrated marketing campaigns that support the company's strategic objectives. He leads a talented team of marketers, digital specialists, and content creators to elevate the Trusted Health brand, generate qualified leads, and foster strong customer relationships. Under Kai's leadership, Trusted Health has experienced a 25% increase in website traffic and a 30% improvement in marketing-qualified leads.

Career Progression


Prior to joining Trusted Health, Kai held various marketing leadership roles, including co-founding the marketing function at Jeevz, serving as the VP of Marketing at LOLA and Managed by Q, and leading retention efforts as the Head of Retention at Wag Labs Inc. Throughout his career, Kai has demonstrated a talent for building high-performing marketing teams, implementing data-driven strategies, and delivering measurable business results.

Academic Background


Kai holds a Bachelor of Science in Marketing from the University of Florida, where he graduated cum laude with a focus on digital marketing and e-commerce.

Areas of Expertise


  • Omnichannel marketing strategy and execution

  • Brand development and positioning

  • Demand generation and lead nurturing

  • Digital marketing and e-commerce optimization

  • Marketing analytics and performance reporting

  • Cross-functional collaboration and team leadership


Professional Impact


At Trusted Health, Kai has been instrumental in developing and launching the company's new content marketing initiative, which has resulted in a 40% increase in organic website traffic and a 25% improvement in lead conversion rates. He has also spearheaded the integration of the company's CRM and marketing automation platforms, enabling more personalized and effective customer communications.

Conclusion


With his extensive marketing expertise, proven track record of success, and strategic vision, Kai Fortney is well-positioned to continue driving the growth and market leadership of Trusted Health. He is a versatile and results-oriented marketing executive who thrives in fast-paced, innovative environments and is committed to delivering exceptional value for his organization and its customers.