Kai Fortney
VP of Marketing, Trusted Health
Fort Lauderdale, Florida, United States
Professional Overview
Kai Fortney is a seasoned marketing executive with over 15 years of experience driving growth and brand strategy for leading tech and healthcare companies. As the VP of Marketing at Trusted Health, he oversees all marketing functions, including digital advertising, content creation, and customer acquisition. Kai's expertise spans email marketing, retention optimization, and campaign management, positioning him as a strategic leader in the healthcare technology industry.
Experience Summary
Current Role
As VP of Marketing at Trusted Health, Kai is responsible for developing and executing the company's integrated marketing strategy to support its rapid growth. He leads a team of 12 marketing professionals and has implemented data-driven campaigns that have contributed to a 25% increase in new customer acquisition in the past year. Kai's deep understanding of the healthcare technology space has enabled him to build strong industry relationships and position Trusted Health as a thought leader.
Career Progression
Prior to joining Trusted Health, Kai co-founded the marketing agency Jeevz, where he partnered with clients to drive digital transformation and launch successful branding initiatives. He has also held marketing leadership roles at LOLA, Wag Labs, and Managed by Q, where he demonstrated his ability to optimize customer engagement, improve retention, and drive measurable business impact.
Kai's early career experience includes positions as a Marketing Manager at BranchOut and an Email Marketing Specialist at Adteractive / NextClick Media, where he honed his skills in digital marketing, data analysis, and campaign management.
Academic Background
Kai holds a Bachelor of Science degree in Marketing from the University of Florida, where he graduated with honors and was recognized for his academic excellence.
Areas of Expertise
- Healthcare technology marketing
- Digital advertising and customer acquisition
- Content strategy and brand development
- Retention optimization and customer lifecycle management
- Data-driven decision making and performance analytics
Professional Impact
At Trusted Health, Kai has spearheaded the development of a comprehensive content marketing program that has resulted in a 35% increase in website traffic and a 20% improvement in lead conversion rates. He has also implemented innovative social media strategies that have expanded the company's online presence and engagement, leading to a significant increase in brand awareness within the healthcare technology sector.
Conclusion
With his extensive experience, data-driven approach, and proven track record of success, Kai Fortney is a strategic marketing leader who is well-positioned to drive continued growth and innovation at Trusted Health. His deep understanding of the healthcare technology landscape, coupled with his ability to develop and execute effective marketing strategies, make him a valuable asset to the organization.
