Kaitlin Reiss

Vice President, Digital Marketing

Professional Overview

Kaitlin Reiss is an experienced marketing and eCommerce executive with a proven track record of driving digital transformation and growth for leading consumer brands. As the Vice President of Digital Marketing at SusieCakes Bakeries, she spearheads the company's omnichannel marketing strategy, leveraging her expertise in online customer acquisition, loyalty program management, and seamless cross-channel experiences.

Experience Summary

Current Role

As the Vice President of Digital Marketing at SusieCakes Bakeries, Kaitlin oversees the company's digital marketing initiatives, including website optimization, social media campaigns, email marketing, and performance-driven advertising. She is responsible for developing and executing strategies that enhance the brand's online presence, increase customer engagement, and drive revenue growth. Under her leadership, SusieCakes has seen a significant improvement in its digital marketing effectiveness, leading to increased web traffic, higher conversion rates, and stronger customer loyalty.

Career Progression

Prior to her current role, Kaitlin served as the Head of eCommerce at Metabolic Living, where she was instrumental in building the company's online sales and customer experience capabilities. Before that, she held several leadership positions at Edible Arrangements, including Chief Marketing Officer and Vice President of Marketing and eCommerce, where she played a key role in the company's digital transformation and expansion efforts.

Kaitlin's early career experience includes roles as an Operational Support Specialist at Micrologic, Inc. and a Campus Lead at Sports Illustrated, where she gained valuable insights into the operational and marketing aspects of consumer-facing businesses.

Academic Background

Kaitlin holds a Bachelor's degree from a leading university, where she focused on marketing and eCommerce.

Areas of Expertise

• Digital marketing strategy and execution

• Omnichannel customer experience design

• eCommerce optimization and performance management

• Loyalty program development and management

• Cross-functional team leadership and collaboration

Professional Impact

Under Kaitlin's leadership, SusieCakes has seen a 25% increase in online sales, a 15% improvement in website conversion rates, and a 20% growth in its loyalty program membership. She has also spearheaded the company's successful social media campaigns, which have resulted in a 30% increase in brand awareness and a 50% rise in customer engagement.

Conclusion

Kaitlin Reiss is a seasoned marketing and eCommerce professional with a proven ability to drive digital transformation and growth for consumer-focused businesses. Her strategic vision, data-driven decision-making, and cross-functional leadership skills make her a valuable asset to the companies she serves. As she continues to excel in her role at SusieCakes Bakeries, Kaitlin is poised to make a significant impact on the brand's digital success and long-term profitability.