Professional Summary

Professional Overview

Kaitlin Shimizu is a marketing communications professional with a diverse background in content creation, digital marketing, and event management. As a Marketing Communications Writer, she applies her expertise to craft impactful messaging and engage with various stakeholders in the mental health industry.

Experience Summary

Current Role

Kaitlin currently serves as a Marketing Communications Writer at NAMI ORANGE COUNTY - National Alliance on Mental Illness, where she is responsible for developing engaging content, managing social media channels, and supporting the organization's marketing and outreach initiatives. In this role, she has played a pivotal role in enhancing the organization's brand visibility and driving awareness around mental health education and support services.

Career Progression

Prior to her current position, Kaitlin gained valuable experience in the fields of live streaming, video production, and marketing. As a Live Stream Broadcast Manager at Barry's, she coordinated virtual fitness classes and events, leveraging her technical skills and event management expertise. She also held roles as a Marketing Assistant at Rozenhart Family Chiropractic and a Video Editor at Bombshell productions, where she honed her content creation and project management capabilities.

Academic Background

Kaitlin holds a Bachelor's degree in Communications, with a focus on Media Production, from a reputable university. Her academic background has provided her with a solid foundation in multimedia storytelling, digital marketing, and strategic communications.

Areas of Expertise

• Content creation and copywriting

• Social media management and strategy

• Event planning and coordination

• Video production and post-processing

• Project management and stakeholder engagement

• Digital marketing and analytics

Professional Impact

Throughout her career, Kaitlin has demonstrated a proven track record of driving meaningful impact. As a Live Stream Broadcast Manager at Barry's, she was instrumental in transitioning the company's fitness offerings to a virtual format during the COVID-19 pandemic, resulting in increased client engagement and retention. In her role at NAMI ORANGE COUNTY, Kaitlin has leveraged her marketing expertise to amplify the organization's reach and effectively communicate its mission to a wider audience.

Conclusion

Kaitlin Shimizu is a versatile marketing communications professional with a passion for creating compelling content and driving meaningful change. With her diverse industry experience and strong academic foundation, she is well-equipped to contribute to the success of NAMI ORANGE COUNTY and make a positive impact in the mental health sector.