Kaitlyn Gordon

Director, Onsite Merchandising & GTM
Boston, Massachusetts, United States

Professional Overview

Kaitlyn Gordon is an experienced retail marketing and eCommerce professional, currently serving as the Director of Onsite Merchandising & Go-to-Market (GTM) at HEYDUDE. With a strong background in brand strategy, digital marketing, and category management, she leverages her expertise to drive exceptional customer experiences and business growth.

Experience Summary

Current Role

As the Director of Onsite Merchandising & GTM at HEYDUDE, Kaitlyn is responsible for leading the strategic planning and execution of the company's onsite merchandising initiatives. She oversees the development and implementation of impactful GTM strategies, ensuring seamless product launches and optimal customer engagement across digital platforms. Kaitlyn's strategic thinking, data-driven approach, and cross-functional collaboration have been instrumental in achieving significant revenue growth and market share expansion for HEYDUDE.

Career Progression

Prior to her current role, Kaitlyn held several progressive positions within the retail and eCommerce industry. As the Senior Manager of eCommerce GTM at HEYDUDE, she spearheaded the successful launch of new product lines, driving record-breaking sales and cementing the brand's online presence. Before that, she served as the Go-to-Market Producer, Digital at Crocs, where she played a key role in optimizing the brand's digital customer experience. Kaitlyn's earlier roles at Reebok and Talbots further solidified her expertise in retail marketing, category management, and digital brand commerce.

Academic Background

Kaitlyn holds a Bachelor of Science degree in Marketing from the University of Massachusetts Amherst, where she graduated magna cum laude.

Areas of Expertise

• Omnichannel marketing and customer engagement strategy

• Ecommerce and digital merchandising optimization

• Product launch and go-to-market planning

• Category management and data-driven decision making

• Cross-functional team leadership and collaboration

Professional Impact

At HEYDUDE, Kaitlyn has driven significant business impact through her strategic initiatives. Under her leadership, the company has achieved record-breaking online sales, expanded its market share, and enhanced customer loyalty. Kaitlyn's ability to develop and execute compelling GTM strategies, while fostering a data-driven and customer-centric culture, has positioned HEYDUDE as a leading brand in the footwear industry.

Conclusion

Kaitlyn Gordon's progressive career trajectory and diverse experience in retail marketing and eCommerce have positioned her as a versatile and impactful leader. As the Director of Onsite Merchandising & GTM at HEYDUDE, she continues to drive innovation, optimize digital customer experiences, and deliver measurable business results, making her a valuable asset to the organization.