Kajal Bhansali

PR Marketing Manager | Mumbai, Maharashtra, India

Professional Overview

Kajal Bhansali is a seasoned PR Marketing Manager with extensive experience in the beauty and luxury retail industries. She is adept at driving impactful marketing campaigns, managing influencer collaborations, and crafting compelling content that resonates with target audiences. Kajal's well-rounded expertise spans social media strategy, brand communications, and event management.

Experience Summary

Current Role

As the PR Marketing Manager at LUXASIA, Kajal is responsible for overseeing the brand's public relations and marketing initiatives across the Indian market. She collaborates closely with key stakeholders to develop and execute omnichannel campaigns that elevate brand visibility and foster strong consumer engagement. Kajal's strategic approach and data-driven insights have contributed to significant improvements in customer acquisition and retention.

Career Progression

Prior to her current role, Kajal held progressive positions at Nykaa, a leading beauty and fashion e-commerce platform. She started as a Senior Executive in the marketing and communications team, where she spearheaded influencer outreach programs and managed high-profile brand partnerships. Kajal's strong performance led to her promotion to Assistant Manager, where she played a pivotal role in driving the company's marketing strategy and content creation initiatives.

Earlier in her career, Kajal gained valuable experience as a Beauty Assistant and Influencer Marketing Associate at Kult App, a prominent lifestyle and fashion app. Her ability to identify and collaborate with relevant industry influencers, along with her expertise in social media marketing, contributed to the success of several brand campaigns.

Academic Background

Kajal holds a Bachelor's degree in Marketing from the University of Mumbai, where she graduated with distinction. Her academic achievements and internship experiences laid the foundation for her successful career in the marketing and communications field.

Areas of Expertise

• Public Relations and Brand Communications

• Influencer Marketing and Collaboration Management

• Social Media Strategy and Content Creation

• Event Planning and Execution

• Data Analysis and Performance Optimization

• Cross-functional Collaboration and Team Leadership

Professional Impact

• Spearheaded a highly successful influencer campaign for a luxury beauty brand, resulting in a 25% increase in brand awareness and a 15% uplift in product sales.

• Implemented a comprehensive social media strategy for Nykaa, leading to a 30% growth in the brand's Instagram following and a 20% increase in engagement rates.

• Organized a multi-city product launch event for a new beauty line, garnering extensive media coverage and generating a 40% spike in website traffic.

• Consistently recognized for her strategic thinking, adaptability, and ability to deliver measurable results.

Conclusion

With her proven track record of driving impactful marketing initiatives and her passion for the beauty and luxury industries, Kajal Bhansali is well-positioned to continue making significant contributions as a PR Marketing Manager. Her strong creative flair, analytical mindset, and collaborative leadership style make her a valuable asset to any organization.