Kala Burke

Vice President, Marketing
Baltimore, Maryland, United States

Professional Overview

Kala Burke is an accomplished marketing executive with over a decade of experience driving strategic growth and leading high-performing teams. As the Vice President of Marketing at American Trucking Associations, she is responsible for developing and implementing impactful marketing strategies that elevate the organization's brand, enhance member engagement, and drive organizational success.

Experience Summary

Current Role

As the Vice President of Marketing at American Trucking Associations, Kala is responsible for overseeing all marketing initiatives, including digital marketing, content creation, event planning, and brand management. She has played a pivotal role in increasing the organization's online presence, launching innovative marketing campaigns, and fostering stronger connections with members and industry stakeholders.

Career Progression

Prior to her current role, Kala held various leadership positions at SmithBucklin and The Townsend Group, Inc., where she consistently demonstrated her ability to drive strategic growth, optimize marketing operations, and deliver measurable results. Her experience spans diverse industries, including association management and real estate, further enhancing her versatility and strategic perspective.

Academic Background

Kala holds a Bachelor's degree from Penn State University, where she specialized in Communications during her time as a Communications Intern at the College of Education.

Areas of Expertise

• Strategic marketing planning and execution

• Digital marketing and content creation

• Event management and member engagement

• Brand development and reputation management

• Team leadership and cross-functional collaboration

Professional Impact

Throughout her career, Kala has spearheaded numerous successful marketing initiatives that have positively impacted the organizations she has served. At American Trucking Associations, she has been instrumental in increasing the organization's digital footprint, launching targeted campaigns that have resulted in a 25% increase in member acquisition, and developing innovative event strategies that have driven higher attendance and sponsorship revenue.

Conclusion

Kala Burke's extensive experience, strategic vision, and proven track record of delivering measurable results make her a valuable asset to American Trucking Associations. As the Vice President of Marketing, she is well-positioned to continue driving the organization's growth and strengthening its position as a leading voice in the transportation industry.