Kaleigh Shafer

Senior Director of Marketing | San Francisco, California, United States

Professional Overview

Kaleigh Shafer is an accomplished marketing executive with over 15 years of experience driving successful brand strategies and spearheading impactful marketing campaigns. As the Senior Director of Marketing at Barry's, she leverages her deep industry expertise and strategic acumen to oversee the company's comprehensive marketing initiatives, driving brand engagement, customer acquisition, and revenue growth.

Experience Summary

Current Role

As the Senior Director of Marketing at Barry's, Kaleigh is responsible for developing and executing the brand's holistic marketing strategy. She leads a team of marketing professionals to create and implement campaigns that enhance brand awareness, foster customer loyalty, and drive business results. Under her leadership, Barry's has achieved significant year-over-year growth in both digital and in-person engagement, solidifying the brand's position as a leading fitness destination.

Career Progression

Kaleigh's career trajectory has been marked by progressive roles and increasingly impactful contributions within the fitness and wellness industry. Prior to her current position, she served as the Director of Marketing at Barry's, where she spearheaded the brand's successful expansion into new markets and oversaw the development of innovative marketing initiatives. Before that, she held various marketing leadership roles at SoulCycle Inc., where she was instrumental in driving regional growth and brand awareness across key markets. Her early career experience includes roles at lululemon and Hooters of America, where she honed her skills in community building, social media management, and brand activation.

Academic Background

Kaleigh holds a bachelor's degree from a leading university, where she majored in Business Administration with a concentration in Marketing.

Areas of Expertise

• Omnichannel marketing strategy and execution

• Brand development and positioning

• Campaign ideation and implementation

• Customer acquisition and retention

• Digital marketing and social media management

• Event planning and community engagement

• Cross-functional leadership and team management

Professional Impact

Throughout her career, Kaleigh has consistently demonstrated her ability to drive measurable results and make a significant impact on the businesses she has served. At Barry's, she has led the development of innovative marketing campaigns that have contributed to double-digit growth in both membership and revenue. Her strategic vision and data-driven approach have been instrumental in expanding the brand's reach and strengthening its position as a premier fitness destination.

Conclusion

Kaleigh Shafer is a seasoned marketing leader with a proven track record of delivering transformative results for leading fitness brands. With her deep industry expertise, strategic mindset, and proven ability to inspire and lead high-performing teams, she is poised to continue driving the success of Barry's and making a lasting impact on the fitness and wellness industry.