Kalika Vajpayee

Senior Vice President - Business Development and Partnerships

Professional Overview
Kalika Vajpayee is a seasoned business development and partnerships executive with over 15 years of experience driving growth and strategic alliances in the technology and media industries. As the Senior Vice President of Business Development and Partnerships at graas, she leverages her expertise to forge powerful collaborations and unlock new avenues for the company's continued expansion.

Experience Summary

Current Role
In her current role at graas, Kalika is responsible for spearheading the company's business development efforts, identifying and securing strategic partnerships that align with the organization's long-term vision. She plays a crucial role in shaping the company's growth strategy, negotiating mutually beneficial agreements, and fostering strong relationships with key industry players.

Career Progression
Prior to joining graas, Kalika held leadership positions at prominent organizations, including Facebook and Komli Media. As the Head of Publisher Solutions for South APAC at Facebook, she successfully grew the company's publisher ecosystem and drove innovative solutions to support partner growth. Earlier, she served as the Director of Remarketing for South East Asia at Komli Media, where she demonstrated her expertise in digital advertising and marketing. Kalika's career trajectory also includes her tenure as a Senior Associate at Goldman Sachs, where she honed her financial acumen and strategic problem-solving skills.

Academic Background
Kalika holds a Bachelor's degree in Computer Science from Stony Brook University, where she also worked as a Research Assistant, contributing to the institution's academic pursuits. She further strengthened her educational foundation with internships at the Tata Institute of Fundamental Research and Goldman Sachs.

Areas of Expertise
Kalika's areas of expertise span business development, strategic partnerships, digital advertising, and publisher management. She has a proven track record of identifying and capitalizing on emerging market trends, negotiating complex deals, and driving growth initiatives that deliver tangible results. Her leadership skills, coupled with a deep understanding of the technology and media landscape, position her as a valuable asset in her current role.

Professional Impact
Throughout her career, Kalika has played a pivotal role in shaping the growth trajectories of the organizations she has been associated with. At Facebook, she was instrumental in expanding the company's publisher network and developing innovative solutions to enhance partner success. At Komli Media, her strategic vision and execution skills contributed to the company's market leadership in the digital advertising space.

Conclusion
Kalika Vajpayee's extensive experience, strategic acumen, and proven ability to forge impactful partnerships make her a valuable asset to graas. As the Senior Vice President of Business Development and Partnerships, she is poised to drive the company's growth and solidify its position as a key player in the technology and media industry.