Professional Overview

Kalyn New is a seasoned marketing executive currently serving as the VP of Marketing at ROLLER in Sydney, New South Wales, Australia. With a strong background in marketing, product, and customer experience, Kalyn's expertise spans marketing strategy, team leadership, and driving business growth.

Experience Summary

Current Role

As the VP of Marketing at ROLLER, Kalyn oversees the development and execution of marketing strategies to drive business expansion and customer engagement. Key responsibilities include leading cross-functional teams, managing marketing budgets, and analyzing campaign performance to inform data-driven decisions.

Career Progression

Kalyn's career has been marked by progressive roles in marketing and leadership. Notable previous positions include Senior Director of Product & Customer Marketing and Director of Product & Customer Marketing at Campaign Monitor, where Kalyn played a pivotal role in shaping product marketing strategies and enhancing customer experiences. Earlier roles at Cellarmasters, such as Head of Sales and Head of Retention & Loyalty Marketing, further solidified Kalyn's understanding of sales, marketing, and customer retention principles.

Areas of Expertise

Kalyn's expertise includes marketing strategy development, team management, and data analysis. With a strong focus on the technology and software industries, Kalyn is well-versed in driving marketing initiatives that cater to diverse customer bases and promote product adoption.

Professional Impact

Throughout Kalyn's career, there has been a consistent emphasis on driving business growth, enhancing customer experiences, and leading high-performing teams. While specific metrics on project outcomes and industry contributions are not available, Kalyn's trajectory demonstrates a commitment to excellence in marketing leadership and a deep understanding of what drives business success.

Conclusion

Kalyn New is a dedicated and results-oriented marketing leader with a proven track record in strategic marketing, product promotion, and team leadership. Currently, as the VP of Marketing at ROLLER, Kalyn continues to leverage expertise in marketing strategy, data analysis, and team management to drive business outcomes and customer engagement. With a strong professional trajectory and a focus on delivering impactful marketing initiatives, Kalyn is poised to continue making significant contributions to the industry.