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Kanika Agarwal

Kanika Agarwal


Founder | Digital Marketing Strategist | Growth Hacking Expert



Professional Overview
Kanika Agarwal is a dynamic digital marketing and growth hacking expert with over 8 years of experience empowering businesses to achieve their online growth objectives. As the Founder of MindPeers and Digital Passion Peers, she leverages her deep industry knowledge and innovative problem-solving skills to drive transformative results for her clients.

Experience Summary

Current Roles
  • Founder, MindPeers (2020 - Present)

  • Spearheading the strategic vision and day-to-day operations of a digital marketing agency focused on delivering high-impact, data-driven solutions.

  • Collaborating with diverse clientele spanning e-commerce, SaaS, and B2B industries to achieve their growth objectives through integrated marketing campaigns.

  • Driving a 112% increase in client revenue and a 95% customer retention rate through the implementation of cutting-edge growth hacking techniques.


  • Founder, Digital Passion Peers (2016 - Present)

  • Established a boutique digital marketing consultancy to provide strategic advisory and execution services to startups and small businesses.

  • Implemented innovative growth strategies that have helped clients achieve an average 78% increase in website traffic and a 52% boost in sales conversions.

  • Mentoring a team of digital marketing professionals to foster a culture of continuous learning and service excellence.


  • Growth Hacking Advisor, RaRa Delivery (2017 - Present)

  • Providing strategic guidance and hands-on support to the leadership team in driving the company's digital transformation and expansion.

  • Developed and executed a growth hacking roadmap that resulted in a 125% increase in user acquisition and a 35% improvement in customer retention.


Career Progression
Prior to her entrepreneurial ventures, Kanika held various digital marketing roles at industry-leading companies:
  • Consumer Marketing APAC, Microsoft Asia Time Zone, Microsoft (2013 - 2015)

  • Spearheaded highly successful cross-channel marketing campaigns that drove a 28% increase in product adoption and a 17% boost in customer satisfaction.

  • People Digital Marketing, Microsoft (2013)

  • Managed the development and implementation of digital marketing strategies for Microsoft's internal HR initiatives.

  • Digital Marketing Manager (Consumer Products), Google (2012 - 2013)

  • Launched innovative digital campaigns that contributed to a 32% growth in customer acquisition and a 19% improvement in brand awareness.


Academic Background
Kanika holds a Bachelor's degree in Computer Science and Engineering from Indraprastha University, New Delhi. She is also a Google Analytics certified professional and has completed numerous digital marketing and growth hacking certifications.

Areas of Expertise
  • Digital marketing strategy and execution

  • Growth hacking and data-driven optimization

  • Search engine optimization (SEO) and search engine marketing (SEM)

  • Social media marketing and influencer outreach

  • Content marketing and lead generation

  • Conversion rate optimization and customer retention

  • Agile project management and team leadership


Professional Impact
  • Recognized as a thought leader in the digital marketing industry, frequently invited to speak at industry events and conferences.

  • Awarded the "Digital Marketer of the Year" accolade by the Digital Marketing Association of India in 2019.

  • Actively involved in mentoring and supporting the growth of the startup ecosystem in India, having assisted over 50 businesses in their digital transformation journeys.


Conclusion
Kanika Agarwal's exceptional track record as a digital marketing strategist and growth hacking expert, combined with her entrepreneurial spirit and industry leadership, position her as a valuable asset to any organization seeking to achieve sustainable online growth and market dominance. Her unwavering commitment to innovation, data-driven decision-making, and client success make her a trusted partner for businesses of all sizes.