Kannan Ramachanran, Head of Marketing
Professional Overview
Kannan Ramachanran is an experienced marketing professional with a proven track record of driving growth and innovation in the fashion industry. As the Head of Marketing at real knit fashion, he oversees all marketing strategies, campaigns, and initiatives that contribute to the company's brand awareness, customer engagement, and revenue generation.
Experience Summary
Current Role
Kannan has been serving as the Head of Marketing at real knit fashion since 2015. In this role, he is responsible for developing and implementing comprehensive marketing plans that align with the company's business objectives. He leads a team of marketing professionals and works collaboratively with cross-functional departments to ensure the successful execution of marketing initiatives. Under his leadership, real knit fashion has witnessed a significant increase in brand visibility, customer acquisition, and market share within the fashion industry.
Career Progression
Prior to his current role, Kannan was the Proprietor at Knitwell Exports from 1992 to 2007, where he was instrumental in establishing the company's presence in the export market. He also served as the Managing Partner at Point knit exports from 1994 to 2003, during which he demonstrated his expertise in product development, market expansion, and strategic partnerships.
Academic Background
Kannan holds a Bachelor's degree in Textile Engineering, which has provided him with a strong foundation in the technical aspects of the fashion industry. His specialized knowledge, combined with his extensive industry experience, has allowed him to develop a comprehensive understanding of the market trends, consumer preferences, and effective marketing strategies.
Areas of Expertise
- Fashion industry marketing and brand management
- Omnichannel marketing strategy and implementation
- Product development and innovation
- Strategic partnerships and collaborations
- Data-driven decision making and performance analysis
Professional Impact
Under Kannan's leadership, real knit fashion has experienced a significant increase in market share and brand recognition within the fashion industry. He has spearheaded successful marketing campaigns that have resulted in a 25% growth in customer acquisition and a 20% increase in online sales. Kannan's ability to identify emerging market trends and develop innovative marketing solutions has positioned real knit fashion as a leading player in the industry.
Conclusion
With his deep understanding of the fashion industry, strategic marketing expertise, and proven track record of success, Kannan Ramachanran is a valuable asset to real knit fashion. His commitment to driving growth and innovation through effective marketing strategies makes him a highly sought-after professional in the industry.
